About the Company
Befree is building an offshoring-intent go-to-market engine: a single, dynamic 4-dimension framework that scores every account on its economic case, operational readiness, risk tolerance and social-licence risk, then drives that framework through four connected platforms — Clay (orchestrate: source & enrich), ROX (prioritise), Hyperbound (practise) and Trumpet (prove) — into HubSpot.
About the Role
The single accountable owner of Befree's offshoring-intent GTM stack — one 4-dimension framework orchestrated through Clay, ROX, Hyperbound and Trumpet into HubSpot. This is a systems-and-data role that sits across Sales, Marketing and Enablement — because the value isn't in any one tool, it's in the connections between them and the shared data model none of those teams owns alone.
Responsibilities
- Own the GTM system end to end
- Single point of accountability for the end-to-end loop: orchestrate (Clay) → prioritise (ROX) → practise (Hyperbound) → prove (Trumpet)
- Data sourcing & enrichment (Apollo + providers), signal capture, list-building recipes, waterfall & dedupe logic feeding ROX
- Scoring-model config, signal sources, account-ranking logic, next-best-action rules
- Scorecard/rubric config, persona bots, module library, Kota automations
- CMS governance, Pod templates, personalisation rules, engagement tracking
- HubSpot sync, cross-platform data flow, closed-loop signals, reporting
- Framework integrity: The 4 dimensions, persona map, weights and the discount multiplier
Qualifications
- Experience in owning a modern GTM/RevOps stack end to end
- Comfortable in a data model as in a sales conversation
- Proven track record of earning rep adoption of a new system
Required Skills
- Systems & integration fluency
- Data & analytics
- GTM / sales-process depth
- Enablement & content sense
- Change management
- Continuous-improvement mindset
Preferred Skills
- Experience with AI features, tools and signals
Equal Opportunity Statement
Befree is an equal-opportunity employer. We welcome applicants of all backgrounds and are happy to make reasonable adjustments to the recruitment process on request.
