The opportunity:

We are seeking an experienced Manager – Go-To-Market (Product Marketing) to drive GTM strategy and execution for our new and existing embedded product portfolio in the Fintech, Identification Management and Authentication domain. The ideal candidate will combine strong product marketing expertise with domain depth in biometrics, Identification and Authentication Domain, National ID Projects, Fintech, Secure elements, MicroATM and embedded fintech solutions.

Key responsibilities include:

GTM Strategy Execution

Develop and execute comprehensive go-to-market strategies for embedded fintech and identity products
Define product positioning, messaging, and value proposition for different target segments
Plan and execute product launches (global and regional)
Develop pricing strategy, packaging, and commercialization roadmap

Market Competitive Intelligence

Conduct market research and competitive benchmarking across biometric, authentication, and payment ecosystems
Identify new market opportunities across BFSI, Government, Telecom, and Enterprise sectors
Track regulatory and compliance requirements impacting product positioning

Product Marketing Sales Enablement

Create compelling sales tools – pitch decks, product brochures, solution briefs, case studies
Enable sales teams with product training and technical positioning
Work closely with product management and engineering teams to align product roadmap with market demand

Stakeholder Partner Management

Collaborate with technology partners, system integrators, and channel partners
Support RFP/RFI responses with domain expertise
Represent the company at industry events, trade shows, and customer engagements

Build and manage strong GTM team to increase product visibility and sales

Domain Expertise (Identity Authentication)

Strong understanding of biometric systems (Fingerprint, Face, Iris)
Knowledge of smart card technologies (Contact Contactless – ISO 7816 / 14443)
Understanding of secure elements, encryption, PKI, and authentication frameworks
Familiarity with compliance standards such as PCI, EMV, STQC, FAP, and related certifications

Required Qualifications

6–8 years of experience in Product Marketing / GTM roles in embedded hardware, fintech devices and identity solutions
Proven experience launching embedded or hardware-based technology products
Strong understanding of Identification Management and Authentication ecosystem
Experience working with cross-functional teams including engineering, certification, and operations
Ability to translate complex technical concepts into clear market messaging
Strong analytical, communication, and presentation skills

Preferred Qualifications

Experience in MicroATM, POS, Biometric terminals, or secure payment devices
Exposure to global markets and regulatory environments
MBA in Marketing / Strategy preferred
Experience working in B2B and enterprise sales environments

Key Competencies

Strategic thinking
Commercial acumen
Technical domain understanding
Market research and competitive analysis
Cross-functional collaboration
Strong execution focus

Why Join Evolute

Opportunity to work on next-generation fintech and identity solutions
Exposure to global markets
High-impact role with direct influence on product growth
Fast-paced innovation-driven environment

Evolute Fintech Innovations is an equal opportunity employer committed to diversity and innovation.

Qualifications

MBA in Marketing / Strategy preferred

Evolute Fintech Innovations Private Limited

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Manager _Go to Market