Job Title: Founder’s Office – Growth / GTM / Revenue

Location: Gurugram (Onsite)

Experience: 2–6 Years

Department: Founder’s Office

About the Company – Incredipets

Incredipets is a fast-growing start-up focused on redefining the pet care ecosystem through innovation, accessibility, and trust. Our mission is to build a seamless, tech-enabled platform that enhances the lives of pets and pet parents.

We are driven by the vision to become India’s most trusted and comprehensive pet-care brand by combining quality products, strong brand recall, and customer-centric growth.

About the Role

We are looking for a highly driven Founder’s Office – Growth / GTM / Revenue Associate to work closely with the CEO and CTO on scaling revenue and building a high-impact growth engine.

This is a core role focused on driving acquisition → conversion → revenue, building scalable GTM systems, and owning growth levers end-to-end. Ideal for someone who thrives in 0→1 and 1→10 environments.

Key Responsibilities1. Growth & GTM Execution

Own and execute end-to-end growth funnels (acquisition → activation → conversion → retention)
Drive GTM strategies across paid, organic, partnerships, and product-led growth
Identify and scale high-performing channels for user acquisition

2. Revenue Ownership

Drive revenue growth through funnel optimization and conversion improvements
Track and optimize key metrics like CAC, LTV, ATB (Average Ticket Size), conversion rates
Build and experiment with pricing, offers, and monetization strategies

3. Marketing & Performance

Plan and execute campaigns across Meta (Facebook/Instagram) and Google Ads
Continuously test creatives, targeting, and messaging for performance improvement
Work closely on brand + performance marketing intersection

4. Sales & Growth Systems

Build and optimize sales pipelines and CRM systems
Set up scalable lead tracking, nurturing, and conversion systems
Work on automation and tooling to improve funnel efficiency

5. Data & Analytics

Analyse growth metrics and user behaviour to identify opportunities
Build dashboards and reports to track growth and revenue performance
Enable data-driven decision-making across GTM initiatives

6. Founder’s Office (Strategic Execution)

Work directly with the CEO and CTO on high-priority growth initiatives
Drive 0→1 and 1→N projects with high ownership
Translate strategy into execution across cross-functional teams

Key Requirements

2–6 years of experience in growth, GTM, revenue, or start-ups roles
Strong understanding of growth funnels and performance marketing
Hands-on experience with Meta Ads and Google Ads
Familiarity with CRM tools, sales pipelines, and conversion systems
Strong analytical skills with experience in Excel / Google Sheets
Ability to own metrics and drive outcomes end-to-end

Core Skills Required

Driving revenue growth from acquisition to conversion
Strong understanding of CAC, LTV, ATB, and funnel metrics
Experience with sales systems (CRM, pipeline management)
Knowledge of performance marketing (Meta & Google ecosystems)
Experimentation mindset with a focus on measurable outcomes

What We’re Looking For

A builder mindset with start-ups experience
High ownership and accountability
Comfort with ambiguity and fast-paced execution
Strong bias for action and problem-solving
Ability to work closely with founders and influence outcomes

Interview Process

Mode: Face-to-Face discussion at Gurugram office
Includes:
Deep dive into past growth/revenue impact
Case-based GTM and funnel problem-solving
Alignment with company vision and execution style

Why Join Incredipets

Work directly with the CEO and CTO
Own and scale core revenue and growth engines
High-impact role with accelerated learning
Be part of a mission-driven company transforming pet care in India

IncrediPets

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Founder’s Office – Growth / GTM / Revenue