Looking to hire a VP-Digital Sales Operations for Bangalore location.

Requirement:

Industry: Any B2C business online Any D2C business online

Function: Online Sales Online Sales

Years of Experience: 15 Years 20+ Years

Education: MBA-Marketing

Marketing Budget handled : $10 Million per year $10 Million per year

Revenue Impacted: $100 Million per year.

Key Experience Areas

Digital Sales

New Customer acquisition

Sales Operations

Affiliate Marketing – Minimum 2 Years

Affiliate Platforms and technologies

Ecommerce

Exposure to Martech and other associated tools, technologies and platforms

Experience working with marketing agencies

Exposure to Marketing governance, compliance, branding, creative process

Good knowledge of product configuration (bundling), pricing strategies, competitive analysis

Must haves :

Two things to keep in mind:

1. People with more exposure to Ops and minimal exposure to strategy/planning etc. will be a better fit.

2. Affiliate marketing exposure is a must. At least 2 years

VP- Digital Sales Operations will be responsible for building a team, defining operational processes, and working with internal and external stakeholders to scale up company’s business on affiliate channel. He will be responsible for driving end-to-end Affiliate Marketing Operations ensuring operational excellence and efficient execution.

VP-Digital Sales Operations will work with Digital Sales Directors (DSDs), Affiliate Sales Managers, Content team and Digital team to support execution of affiliate campaigns across 20+countries.

DSDs will be the main stakeholders for VP-Digital Sales Operations. The primary role of DSDs is to establish, maintain, and improve business relationships. They are responsible for recruiting affiliates, tracking sales from affiliate sites, and expanding the comapny’s online sales network. It is also their task to address and resolve affiliate concerns and issues. DSDs directly communicate and negotiate with affiliate partners regarding campaign strategies and commission structures. After analysing the sales traffic and program metrics, they prepare and submit reports to improve sales methods and upscale the product sales. Their in-depth knowledge in e-commerce and digital marketing allows them to contribute creative ideas for the affiliate programs.

Key Responsibilities:

Owning and managing the day to day running of Affiliate campaigns across multiple affiliate networks, countries, and languages
Onboarding a new affiliate or a new network working in collaboration with Digital team
Optimizing sales operations, ensuring governance and audit
Capacity planning
Training and enablement of stakeholders on new systems and processes
Defining and refining processes for scalability
Working with internal teams to improve and streamline the creation of affiliate marketing material
Creating reports and presentations to show affiliate performance
Analysing performance and optimising and testing campaigns to improve ROI
Ensuring that the brand is accurately reflected in all marketing activities.

Skills/Experience

Affiliate marketing experience, with understanding of data, tech applications and tools
Strong commercial awareness and understanding of product profitability dynamics.
Excellent stakeholder management skills
Great communication and presentation skills with experience of adapting the tone of voice.
Ability to work within and adapt to a high-pressured environment with conflicting deadlines
Target driven
Strong analytical and problem solving skills
Relevant product knowledge including knowledge of Telecom/Mobile Services is desirable but not essential
Understanding of marketing principles and segmentation techniques desirable

Randstad India

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VP-Digital Sales Operations