Our client in the public sector is seeking a contract based Web Specialist responsible for leading GA4 and Google Tag Manager implementations, governing digital measurement strategy, and ensuring accurate, reliable behavioural analytics across web and app platforms.

Duration: 12 months

Location: onsite Toronto

Responsibilities

Lead GA4 and Google Tag Manager (GTM) implementations, translating business measurement needs into technical tagging specifications and schemas.
Ensure accurate, consistent tracking across websites and apps to support product launches, feature enhancements, campaigns, and enterprise reporting.
Develop and maintain tagging documentation, measurement plans, and implementation guides for development teams.
Govern and QA behavioral analytics tracking to maintain data integrity, compliance, and reliability.
Partner with Product, UX, Development, and Marketing teams to embed measurement into new features and customer journeys prior to launch.
Monitor digital performance to analyze funnels, journeys, feature adoption, and UX improvement opportunities.
Deliver dashboards, insights, and reporting using tools such as Looker and Power BI, providing actionable recommendations.
Act as the SME for digital analytics implementation and continuously improve tagging governance and data quality processes.

Requirements:

5+ years of hands-on experience in digital analytics implementation in enterprise environments.
Strong expertise in Google Analytics 4 (GA4), including event modeling, custom dimensions/metrics, enhanced measurement, and cross-platform tracking.
Advanced experience with Google Tag Manager (web and/or server-side), including tag configuration strategy, debugging, testing, publishing workflows, and governance.
Proven experience creating and maintaining measurement plans, tagging documentation, technical specifications, and developer implementation guides.
Deep understanding of behavioral analytics concepts including funnels, user journeys, event-based tracking, and interaction analysis.
Experience collaborating cross-functionally with Product, UX, Developers, and Marketing teams in agile delivery environments.
Experience with visualization and BI tools such as Looker and Power BI.
Nice to have: Experience with SQL or Python for data validation and connecting behavioral data to reporting ecosystems.

Resonaite

New Jobs

Web Specialist (GA4/GTM)