MOBI is a leading multichannel digital ordering & engagement platform for restaurants and hospitality businesses worldwide. Our solutions help brands increase revenue, reduce wait time, build loyalty, and enhance customer experience by seamlessly integrating with existing systems. Our reach is global. From casual dining to quick service restaurants, our white-labelled, seamless solutions are growing restaurant and hospitality businesses in over 15 countries, ensuring an optimized digital experience for customers worldwide.
The Role:
We are seeking a strategic and results-driven Head of Go-to-Market (GTM) to lead and execute our GTM initiatives in North America based in Toronto, Ontario, Canada reporting to the Group COO. As a senior leader in the business, you will be responsible for defining the strategy, optimizing execution, and driving business growth by delivering exceptional customer experiences with a focus on accelerating revenue, retention, and customer success. You will be expected to be hands-on in execution, not just defining the strategy, but actively driving and implementing GTM initiatives.
What you Bring:
- 5+ years of experience in go-to-market strategy, customer strategy, or related fields, with a strong track record in leadership roles.
- Proven experience in launching and scaling products in dynamic and competitive markets.
- Expertise in developing and executing data-driven GTM strategies that drive revenue growth, customer success, and retention.
- Strong ability to influence and collaborate across multiple stakeholders, including executives, product teams, and sales organizations.
- Deep understanding of customer segmentation, buyer personas, and the customer journey.
- Analytical mindset with experience leveraging data to inform strategic decisions.
- Excellent communication, presentation, and leadership skills.
- Experience working in fast-paced, high-growth environments, preferably in SaaS, technology, or B2B industries.
Your Day to Day:
- Develop and execute a comprehensive go-to-market strategy that aligns with business objectives, market opportunities, and customer needs.
- Lead cross-functional collaboration between sales, marketing, product, and customer success teams to ensure seamless execution of GTM initiatives.
- Define customer segmentation, positioning, and value propositions to optimize market penetration and customer adoption.
- Drive data-driven decision-making by analyzing market trends, competitive landscape, and customer insights.
- Establish and implement frameworks for pricing, packaging, and sales enablement to maximize customer acquisition, retention, and revenue growth.
- Partner with product management to influence roadmap prioritization based on customer and market feedback.
- Implement metrics and KPIs to track performance, measure impact, and iterate on GTM strategies.
- Drive execution of customer success strategies to enhance customer engagement, reduce churn, and increase lifetime value.
- Develop initiatives to enhance customer retention through proactive engagement, value realization, and success planning.
- Champion a customer-centric approach, ensuring that customer insights are embedded in all strategic initiatives.
- Lead, mentor, and develop a high-performing team focused on delivering GTM excellence, customer satisfaction, and revenue optimization.
- Take a hands-on approach in executing GTM strategies, working directly with teams to implement initiatives and optimize outcomes.
- Manage and nurture key brand relationships to drive strategic partnerships and enhance market positioning.
- Drive and establish direct and indirect distribution channels to optimize market reach, sales performance, and customer accessibility.
Why Join Us?
- Opportunity to drive high-impact GTM initiatives that shape the company’s growth.
- Work with a dynamic and innovative team that values collaboration and results.
- Competitive compensation, benefits, and career development opportunities.
- Be part of a customer-obsessed culture that prioritizes delivering value, exceptional experiences, and long-term customer success.
How to Apply
Please attach your resume and a short Cover Letter telling us WHY you are the perfect person to join our team.
Effort matters. We will be looking for those that stand out from the crowd and put in the effort. We look forward to reviewing your application!
Check out our website to learn more. https://www.mobihq.com/
