Who We Are as a Company:
Founded in 2020, GoKwik has one simple mission: to democratize the shopping experience and significantly enhance GMV realization for e-commerce businesses. The company is backed by leading investors including Sequoia Capital India, Matrix Partners India, Think Investments, RTP Global, and marquee angel investors.
GoKwik is an e-commerce enablement platform focused primarily on addressing critical challenges within the e-commerce industry. It utilizes advanced AI/ML technologies to boost conversion rates throughout the e-commerce funnel and notably reduce Return to Origin (RTO), a major pain point for many e-commerce businesses, thus improving Cash on Delivery (CoD) conversion rates.
GoKwik's flagship offering, Kwik Checkout, streamlines the checkout process, significantly boosting conversion rates, driving higher GMV realization, and lowering Customer Acquisition Costs (CAC). Additionally, GoKwik offers KwikEngage, a comprehensive WhatsApp solution for e-commerce brands, enhancing customer engagement and sales conversions.
Further expanding its capabilities, GoKwik acquired Returns Prime, a move designed to streamline and simplify the returns process. With this acquisition, GoKwik aims to provide a seamless, frictionless returns experience, covering the entire shopping journey from initiation to successful return, further solidifying its position as a holistic e-commerce enablement partner.
Role Overview:
As the Senior Go-to-Market Manager – KwikChat International Expansion (UK Market), you will be responsible for defining and executing the strategy to launch and scale KwikChat in the UK. This is a high-impact role requiring a blend of strategic thinking, operational execution, and cross-functional leadership. You will work closely with product, marketing, sales, and operations teams to drive adoption and success in the UK market.
Key Responsibilities:
- Revenue Outcome Ownership: Own the revenue and CM numbers for KwikEngage International business
- Strategy Development: Define the Go-To-Market strategy for launching KwikEngage in the UK, including market positioning, competitive landscape analysis, and customer segmentation.
- Market Research & Insights: Conduct market research to understand UK e-commerce trends, customer pain points, and regulatory requirements to tailor KwikEngage’s offering.
- Execution & Growth: Own the end-to-end execution of the GTM plan, including demand generation, partnerships, pricing strategies, and channel development.
- Sales Enablement: Work closely with sales teams to define sales playbooks, pitch decks, and training to accelerate merchant acquisition.
- Performance Tracking: Set and monitor key GTM metrics, such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and market penetration.
- Compliance & Localization: Ensure that KwikEngage aligns with UK regulatory and compliance requirements, optimizing the product for the local market.
- Cross-functional Collaboration: Work with product, tech, operations, and customer success teams to localize KwikEngage’s offerings and refine based on market feedback.
Who You Are:
- 6-10 years of experience in GTM strategy, growth, or business development, preferably in SaaS, fintech, or e-commerce enablement.
- Proven track record of successfully launching and scaling products in international markets.
- Strong understanding of conversational commerce, e-commerce trends
- Prior experience working in a startup or high-growth tech company is a plus.
- Excellent stakeholder management, communication, and leadership skills.
- Ability to thrive in a fast-paced, high-growth environment and drive execution independently.
