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Job Title: SVP, Go-To-Market Strategy
Location: United States
About The Role
BSI is seeking a Senior Vice President of Go-To-Market (GTM) Strategy to lead the strategic direction and execution of our go-to-market initiatives. This high-impact role is pivotal in aligning organizational resources and capabilities to drive revenue growth, expand market share, and enhance customer acquisition.
As a key member of the leadership team, the SVP of GTM Strategy will collaborate across business functions to develop and implement innovative, data-driven market strategies that accelerate BSI’s growth. This individual will play a critical role in ensuring seamless execution, optimizing GTM operations, and positioning BSI for long-term success.
Responsibilities
GTM Strategy Development & Leadership:
- Lead the creation and implementation of the company’s overall Go-to-Market strategy, aligning with business goals and customer needs.
- Define key market segments, target customer profiles, and competitive positioning to ensure BSI’s products and services are effectively delivered to market.
- Lead cross-functional teams to develop and execute GTM plans, ensuring consistent and unified approach across client-facing teams, marketing, divisions and customer success.
Market Analysis & Opportunity Identification
- Conduct in-depth market research to identify trends, emerging opportunities and competitive threats.
- Develop insights into customer needs, behaviors and preferences, translating them to actionable strategies to capture new revenue streams.
- Define and prioritize markets, verticals and regions for the company to target, optimizing resources to maximize ROI.
Cross-functional Collaboration And Alignment
- Work closely with the Divisions, sales and marketing teams to ensure alignment of GTM strategies and smooth execution of initiatives across functions.
- Collaborate with product leadership to understand product development timelines and features, ensuring that GTM initiatives are aligned with product roadmaps.
- Partner with the sales leadership team to refine sales enablement and training programs, helping the sales team deliver consistent, impactful messaging to customers.
Revenue Growth & Sales Enablement
- Identify and drive key revenue growth initiatives, including pricing strategies, sales channels and partnership development.
- Develop sales playbooks, messaging frameworks and competitive differentiation to empower sales teams to execute on the GTM strategy effectively.
- Ensure that the GTM approach is scalable and adaptable to new markets and product launches.
Metrics & Performance Optimization
- Set KPIs and success metrics for GTM initiatives, tracking performance and continuously optimizing strategies based on data-driven insights.
- Lead the analytics team to measure market penetration, build segmentation models based on growth framework, measure sales effectiveness and overall GTM success, adjusting strategies as needed.
- Lead quarterly and annual strategic reviews to assess GTM performance and refine future strategies.
Leadership & Team Development
- Lead and inspire a high performing GTM strategy team, cultivating a culture of collaboration, innovation and results.
- Provide coaching, mentorship and guidance to team members to foster their professional growth and achieve functional and organizational goals.
- Drive a results-oriented mindset within the GTM team, ensuring accountability and focus on achieving revenue and growth targets.
To Be Successful In The Role, You Will Have
- 12+ years of experience in GTM strategy, sales strategy or business development, with at least 5 years in a leadership role.
- Proven track record of leading GTM strategy in high-growth environments, including launching new products, expanding into new markets and driving significant revenue growth.
- Experience in managing cross-functional teams and collaborating with executive leadership
- Strong understanding of market segmentation, competitive positioning and customer acquisition strategies.
- Excellent strategic thinking, problem-solving, and decision-making abilities.
- Exceptional communication, negotiation and presentation skills, with the ability to influence and align stakeholders at all levels.
- Strong analytics skills with a data-driven approach to strategy development and execution.
- Masters degree in: Business, Marketing or related field required.
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Do you believe the world deserves excellence?
We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.
Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.
If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is an Equal Opportunity Employer and we are committed to diversity.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
