WiseLayer is transforming finance and accounting with AI-powered agents like Angela (accruals.ai), Dennis (discrepancies.ai), and additional task-specific finance & accounting agents. More than 100 companies currently use WiseLayer's AI workers, including mid-sized firms & public companies. Backed by top-tier VCs, we’re a fast-growing team with a proven product and happy customers—including prominent CFOs.
Read about our recent fundraise announcement here: https://www.axios.com/pro/fintech-deals/2025/01/28/wiselayer-ai-finance-agents-7-million
Head of Go-to-Market (GTM)
About the Role
WiseLayer is seeking a Head of GTM to join our Sales & Marketing Team, reporting directly to the CEO. This role presents a unique opportunity to reimagine traditional SaaS practices—sales development, demand generation, and account-based marketing—through a first principles approach.
As a key member of our team, you'll be responsible for capturing demand and converting it into qualified pipeline for the sales team. We're looking for a deep subject matter expert who can implement organization-wide GTM & pipeline generation strategies leveraging AI, with the goal of significantly reducing personnel spend and customer acquisition costs.
This role offers tremendous potential for impact and professional growth. You'll be:
- Leading the development and implementation of innovative GTM & pipeline strategies
- Working directly with founders to shape the future of our go-to-market approach
- Building scalable processes from the ground up
- Contributing to WiseLayer's growth story in a pivotal role
Core Responsibilities
Pipeline Development & Management
- Systematically process and nurture inbound leads to ensure maximum conversion
- Develop and execute robust outbound prospecting processes
- Identify and target best-fit accounts through omni-channel outreach
- Implement and optimize lead nurture strategies to educate prospects about our solution
Strategic GTM Initiatives
- Execute account-based campaigns in collaboration with Sales & Marketing
- Design and run targeted sales plays including competitive takeouts and referral drives
- Partner with Product team to develop and implement new WiseLayer Workflows
- Serve as the pipeline generation subject matter expert in strategic deals
Market Presence & Thought Leadership
- Build WiseLayer's presence in the market through strategic content and engagement
- Potential participation in speaking engagements (podcasts, webinars, events)
- Demonstrate internal use cases to showcase pipeline generation capabilities
- Partner with founders on external evangelism initiatives
Qualifications
Required Experience
- 3+ years in top of funnel roles (GTM, SDR, demand generation, account-based marketing)
- Expert knowledge of the common GTM technology tools (CRM Systems, Data Enrichment Tools, Pipeline Management, Marketing Automation, Sales Intelligence & Enablement)
- Strong strategic marketing skills with ability to develop structured commercial strategies
- Experience building and executing asset playbooks
Key Attributes
- Self-starter mindset with ability to influence across organizational boundaries
- Excellence in relationship building, both internally and externally
- Outstanding communication and presentation skills
- Natural builder mentality with passion for creating scalable processes
- Commitment to data-driven decision making
Our Commitment
At WiseLayer, we're committed to helping you succeed. You'll have the support of teammates and colleagues every step of the way, and we believe this role will represent the most impactful and highest growth phase of your career. While the challenges are significant, we're confident in your ability to meet them and create lasting value for our organization.
We offer:
- Generous salary compensation, with base plus commission, based on experience and salary reviews occurring on an annual cycle
- Generous equity compensation package, in-line with early hires at a VC-funded startups
- Comprehensive benefit package including health, dental, vision, 401K & more
- Flexible & friendly vacation policy
- Modern comfortable office with excellent amenities & plenty of sunlight
- Monthly team events
- Brand new work-sponsored computer
- Opportunity to be a key player in a rapidly growing startup working with cutting-edge AI and technologies having a real-world impact
Location:
- Ideally, we are seeking someone who is able to come to our offices in NYC 4 days per week (Mon-Thus: in-office / Fri: work from home), as this is the arrangement for our current team. We believe that a highly-driven in-person team who can easily collaborate and move quickly will ultimately develop the best possible product. That said, our flexible work environment supports remote work for all team members whenever needed. Also, we are open to discussing alternative arrangements for the right candidate.
How to Apply:
- Please send your resume, links to any significant projects, and/or a brief statement explaining why you'd be an excellent addition to our team at careers@wiselayer.com. We encourage you to apply even if you don't meet all the requirements – we value potential and enthusiasm!
