Job Title: Director of Sales Operations – UK & Ireland
Role Overview
The Director of Sales Operations for the UK & Ireland is responsible for ensuring the sales organisation runs efficiently and is positioned for growth. This role oversees several key operational teams – Dialler Operations, Sales Coordination, Insights, Sales Administration, and Application Processing – all of which support sales teams, improve lead conversion, and deliver a smoother journey for customers from initial contact through to going live.
Key Responsibilities
- Strategic Leadership: Set and deliver the Sales Operations strategy for the UK & Ireland, ensuring operational teams are fully aligned with wider business goals and growth plans.
- Team Leadership: Lead and develop five specialist teams – Dialler, Sales Coordinators, Insights, Sales Administration, and Application Processing – fostering a culture of performance and accountability. These teams are led by experienced managers, including an Application Processing Manager and a Sales Support Manager (who oversees Insights, Sales Coordinators, and Sales Admin).
- Dialler Operations: Own the team that supports, maintains, and optimises the dialler system. Work closely with the Dialler & Contact Strategy Manager, who sets dialler strategies, ensuring the system is used effectively to boost contact rates and convert leads.
- Insights & Quality Monitoring: Oversee the Insights team, who review calls to evaluate lead quality, agent performance, and customer experience, providing feedback that helps improve conversion rates and maintain compliance.
- Sales Coordination: Lead the team responsible for managing field and telesales diaries – scheduling appointments, tracking results, and ensuring seller diary time is used effectively with minimal wasted travel.
- Application Processing: Direct the Application Processing team, led by the Application Processing Manager. This team reviews sales applications before they are passed for approval, ensuring accuracy and completeness. They work closely with sellers and customers to collect missing details, resolve discrepancies, and flag potential issues, including fraud or incomplete KYC checks. Their ultimate goal is to minimise drop-off between application and MID (merchant going live), speeding up approvals and improving the overall onboarding experience.
- Process & Workflow Optimisation: Continuously improve workflows – from application handling to admin tasks – reducing bottlenecks, cutting errors, and making the customer journey smoother.
- Data & Reporting: Oversee the creation of insights and dashboards to support leadership decisions, forecast performance, and measure operational impact.
- Sales Enablement: Equip sales teams with the right tools, support, and structure so they can focus on selling and achieving their targets.
- Compliance & Risk Management: Maintain oversight of all sales processes to ensure adherence to KYC, KYB, fraud prevention, and industry regulations.
- Cross-Functional Collaboration: Work alongside Sales Leadership, Marketing, and Operations to align priorities and ensure joined-up delivery.
Key Skills & Competencies
- Strong track record in Sales Operations, Revenue Operations, or similar functions.
- Knowledge of dialler systems, CRM platforms, lead handling, and diary management.
- Analytical mindset with the ability to turn insights into practical improvements.
- Excellent communication and stakeholder management skills, with a collaborative leadership style.
- Familiarity with regulated industries like payments or financial services, with a strong understanding of compliance and fraud controls.
Impact of the Role
This role ensures every part of the sales operation – from lead contact through to application processing and customers going live – is seamless and efficient. By aligning multiple operational teams under one strategy, the Director of Sales Operations helps reduce drop-off between application and MID, improving conversion, speeding up on-boarding, and driving sustained revenue growth for the UK & Ireland business.
Positioning in the Market
The emphasis is on scale, ambition, and transformation journey. There are very few companies in this space with the same level of ambition and proven track record of growth.
• Over the past 20 years, the business has consistently expanded through both organic and inorganic growth.
• A considerable number of acquisitions in nine years show a tangible commitment to strengthening and diversifying the business.
• While many companies talk about ambition, the business has repeatedly demonstrated it through action—whether via acquisitions, partnerships, or strategic expansion.
Why This Role?
This is a unique opportunity to lead, transform and optimise sales operations within a fast-growing, dynamic financial technology business. The company has a strong history of expansion, with a significant number of acquisitions over the past decade, reinforcing its position as a leader in the industry.
This business is actively shaping the future of payments in the UK and beyond. The focus now is on maximising value from scale, optimising operations, and future-proofing for market evolution.
This is an opportunity for a strategic, results-driven leader looking for an opportunity to make a genuine impact in a high-growth environment.
