GrowthDay is the world’s leading membership for personal growth and success. We empower people in 100+ countries to become happier and higher performing in every area of their lives. Our proprietary self-improvement tools, live classes, virtual coaching, famous seminars, online courses, pioneering research, social media initiatives, and industry leadership has made us the #1 all-in-one self-improvement system in the world. Led by Brendon Burchard, the renowned high-performance coach and tech entrepreneur, we serve more customers with research-driven personal development tools, courses, livecasts, in-person events, one-on-one coaching, and virtual group coaching than any other brand in the world.
The Opportunity
Join GrowthDay as Chief Revenue Officer and own the strategy and execution behind our entire revenue engine across subscriptions, courses, coaching, live events, e-commerce, and social commerce. You will architect the plan that acquires and activates customers, increases retention and LTV, integrates channels, and scales an always-on UGC and creator monetization program. This is a hands-on leadership role for an operator who has owned a consumer revenue P&L, grown an app at scale, shipped weekly experiments, and turned attention into trials, paid, engaged, and retained users.
What You Will Do In This Role
- Own the revenue growth plan across subscriptions, courses, coaching, events, e-commerce, and social commerce; set quarterly and annual targets and forecast with precision.
- Build and lead a full-funnel growth system including offers, landing and app store strategy, onboarding and activation, lifecycle, paywalls, pricing and packaging, upsell and cross-sell, and win-back.
- Stand up and scale a UGC and Creator Studio by recruiting creators, setting briefs, rates, and rights, and turning UGC into top-performing ads, organic social, and in-product proof that lowers CAC and lifts CVR and LTV.
- Lead channel portfolio and budgets across paid, organic, SEO, ASO, partnerships, affiliates, social, UGC, and events while hitting CAC and payback guardrails and compounding LTV.
- Implement an experimentation cadence across product and marketing; ship and read out tests weekly and scale winners in the next sprint.
- Partner tightly with Product, Design, and Engineering to move activation, retention, and ARPU and LTV through onboarding, habit loops, push and lifecycle, and in-app merchandising while ensuring sustainable app growth.
- Drive the revenue contribution of e-commerce and event experiences as key extensions of the brand.
- Own attribution and analytics with Data and RevOps including UTMs, MMP, link hub, and dashboards to see first- and multi-touch impact and make fast, informed decisions.
- Manage partnerships and distribution that unlock efficient trials and revenue across influencers, platforms, and affiliates
- Hire, coach, and inspire a high-performing revenue organization including Growth, Lifecycle and CRM, Product Growth, UGC and Creator, RevOps and Analytics, and Partnerships.
You Are What We Are Looking For If
- You have led consumer revenue at scale for more than 10 years, owning a P&L for a subscription app or consumer brand, and consistently beat targets across acquisition, activation, retention, ARPU and LTV, and app growth.
- You have successfully grown an app by driving downloads, optimizing ASO, and increasing activation, retention, and monetization at scale.
- You have built and scaled UGC and creator programs that materially reduced CAC and increased conversion and LTV including briefs, revenue share, rights, moderation, and measurement.
- You are fluent in growth and revenue analytics including cohorts, CAC, ROAS, payback, ARPU and LTV, pricing and packaging tests, and funnel diagnostics.
- You have driven revenue growth through both digital and physical experiences including e-commerce launches and large-scale events.
- You have shipped weekly experiments across product and marketing and know how to balance speed and quality with high standards.
- You partner deeply with Product, Design, and Engineering and can debate onboarding flows, push strategies, and habit loops that lift N-day retention.
- You have led fast-paced, cross-functional teams with clear prioritization and crisp communication and you love the pace of a high-growth startup.
- You are mission-driven, humble, high-standards, and you care about people and their growth as much as the numbers.
This is a hands-on role where you will turn insight into high-impact offers, experiments, and features that directly move trials, activation, retention, ARPU and LTV, CAC, ROAS, and payback. You will work closely with founders and cross-functional leaders to build a breakthrough consumer revenue engine in the personal development space.
About GrowthDay
GrowthDay is the world’s leading membership for personal growth and success. We empower people in 100+ countries to become happier and higher performing in every area of their lives. Our proprietary self-improvement tools, live classes, virtual coaching, famous seminars, online courses, pioneering research, social media initiatives, and industry leadership has made us the #1 all-in-one self-improvement system in the world. Led by Brendon Burchard, the renowned high-performance coach and tech entrepreneur, we serve more customers with research-driven personal development tools, courses, livecasts, in-person events, one-on-one coaching, and virtual group coaching than any other brand in the world.
Why Work With Us?
For one reason: You feel that it’s part of your calling and purpose to be part of a TEAM that exists to help people change their lives. You want to make a difference and inspire behavior change, in measurable ways, at an extraordinary scale. You want to join a TEAM of hard-working, heart-centered people who believe in the personal power and potential of others. You want to be inspired by the culture of the company you work with every day, and you want to know your work makes a difference. And, you actually LIKE change!
Every Day We Show Up As
- Deeply Caring - We are friendly, thoughtful, and caring enough to be truthful and compassionate.
- A High-Performance Team - We are selfless and we execute with excellence, caring about the details, and getting it done in a timely manner.
- Role models - Daily we are working on our own growth while being congruent, self-disciplined, humble, and a positive influence to others.
- Candid Communicators - We are honest and respectful in all facets of communication, embracing feedback, and we share information openly and proactively.
- Creative Thinkers - We continuously live outside the box, thinking about the look and feel, and the interconnections between everything.
- Driven - We show up every day, taking action vs getting stuck or avoiding, and embrace hard work with a smile.
- Passionate Advocates For Our Customers' Growth and Experience - The fundamental reason GrowthDay exists. It is our purpose!
Compensation: $175,000 USD - $200,000 USD
We Are GrowthDay. We Are
- Deeply Caring: We are friendly, thoughtful, and caring enough to be open, truthful and compassionate.
- High Performing: We are selfless and we execute with stunning excellence—we care about the details, play like a championship team, get things done on time to spec, and we revel in the demands of seeking greatness.
- Role models: We walk our talk and work hard on our own personal growth; we seek to be congruent, self-disciplined, humble, and a positive influence on others.
- Candid Communicators: We are honest, professional and respectful in all facets of communication; we actually want and embrace feedback, and we share information openly and proactively even when it hurts.
- Creative Thinkers: We continuously look outside and around and through the box, thinking about the look and feel of everything, obsessing about getting the ideas and interconnections of our brand so awesome that they inspire delight and action.
- Driven: We show up every day, taking action versus getting stuck or avoiding, and embracing hard work with a smile.
- Passionate Advocates For Our Customers' Growth and Experience: The fundamental reason GrowthDay exists. It is our purpose!
