Main Responsibilities
Sales Performance & Targeting
- Analyse regional and dealer-level sales data to identify trends, gaps, and opportunities.
- Support the development and tracking of sales targets across teams and territories.
- Maintain and enhance the Sales Scorecard, ensuring consistent and accurate reporting of KPIs.
Sales Programme Management
- Coordinate the implementation and compliance of sales programmes and initiatives.
- Track programme outcomes and support follow-up actions to drive performance improvements.
Reporting & Insights
- Produce dashboards and summary reports that highlight key sales metrics and operational trends.
- Provide actionable insights to support sales reviews, forecasting, and strategic planning.
- Field Team Support
- Deliver timely and accurate performance data to field sales teams for use in reviews and planning.
- Assist in preparing materials for business performance meetings and leadership updates.
- Data Management & Integrity
- Maintain core sales data sources including team directories, territory maps, and performance logs.
- Ensure data accuracy and alignment across internal systems and documentation.
- DVLA & RAV Reporting
- Liaise with the DVLA regarding RAV (Register A Vehicles) submissions and compliance.
- Ensure timely and accurate reporting of vehicle data in line with regulatory requirements.
- Finance Coordination
- Manage payment processes in collaboration with the Finance team.
- Track and reconcile dealer incentives, programme funding, and other financial transactions.
- Compliance & Governance
- Support the planning and execution of audit programmes related to sales operations.
- Monitor compliance with internal policies and external regulations, escalating risks as needed.
PRINCIPLE CONTACTS/WORKING RELATIONSHIPS
- Direct Report: Head of reginal Sales / Senior Regional sales manager
- Collaboration Teams: Dealer Development
KEY CHALLENGES
- Managing Complexity Across Programmes Coordinating multiple sales initiatives, reporting cycles, and stakeholder expectations across regions and departments.
- Ensuring Data Accuracy and Timeliness Maintaining high standards of data integrity while delivering timely insights and reports in a fast-paced, performance-driven environment.
- Driving Engagement and Accountability Encouraging consistent participation and compliance from dealer partners and internal teams in sales programmes and reporting processes.
- Navigating Regulatory Requirements Managing DVLA-related RAV submissions and ensuring compliance with evolving vehicle registration and reporting standards.
- Cross-Functional Collaboration Working effectively across Sales, Finance, IT, and external partners to align on goals, resolve issues, and deliver operational improvements.
- Supporting Financial Processes Coordinating with Finance to manage payments, incentives, and reconciliations accurately and efficiently.
Education, Training And Experience
Education, Training and Experience
- Education: Bachelor’s degree in Business Administration, Economics, Data Analytics, or a related field. A postgraduate qualification is advantageous but not essential.
- Experience:
- Prior experience in a sales operations, business analysis, or commercial support role.
- Experience within the automotive industry or working with dealer networks is highly desirable.
- Familiarity with DVLA processes and RAV reporting is a plus.
- Experience working cross-functionally with sales, finance, and IT teams.
- Training:
- Proficiency in Microsoft Excel, Power BI, and other data analysis/reporting tools.
- Training in CRM systems, ERP platforms, or dealer management systems is beneficial.
- Understanding of financial processes and compliance frameworks.
Skills & Personal Characteristics Required
- Strong analytical skills and attention to detail
- Proficient in Excel, Power BI, and reporting tools
- Organised and able to manage multiple tasks independently
- Clear communicator with good stakeholder engagement skills
- Collaborative team player with a proactive mindset
- Comfortable working with data, systems, and cross-functional teams
The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning ‘lucky’, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.
