Description
In this role, you will act as the bridge between Key Account teams and the Sales Execution team, ensuring that the strategic alignment comes to life at the point of sale. You will translate plans into actionable steps in collaboration with the Account Managers, validating that merchandising and promotional initiatives align with strategy, and serve as the guardian of process consistency across the account’s programs. Using sales data and field insights, you’ll identify opportunities to improve execution, strengthen communication across functions, and coordinate flawless activation of Barcel initiatives in market.
In your day-to-day activity, you will collaborate with Trade Marketing, Supply Chain, Marketing, Sales Planning, Category Management, and Key Account Managers to ensure the end-to-end process for a successful Sales Execution.
Key Responsibilities
- Act as the communication funnel between Key Account Managers, Category Management, Marketing, and Sales Execution to ensure alignment of plans to get ready for execution in point of sale.
- Support the design and lead the communication at a regional level of the implementation of merchandising guidelines and promotional execution plans.
- Partner with Key Account Managers to translate customer-specific strategies into clear execution guidelines for the field. (Walmart, Kroger, Target, 7 Eleven, Circle K, etc.)
- Communicate Barcel Gold Standards and ensure they are understood and applied by Sales Leaders at all levels.
- Track execution metrics (innovation launches, shippers, KPIs, and order tracking) to monitor performance and identify improvement areas.
- Coordinate with Sales and DSD teams to improve collaboration and strengthen operational discipline.
- Identify pain points or inefficiencies in current execution processes and propose practical, data-based solutions.
- Ensure the frontline has accurate, timely information and tools to support excellent in-store execution.
- Prepare and deliver reports and dashboards that summarize execution performance by region or program.
- Serve as a brand steward within the Sales organization, supporting alignment with Barcel’s standards and initiatives.
Qualifications
Pay is consistent with a
mid-level role.
- Bachelor’s degree in business administration, Marketing, or related field preferred.
- 2–5 years of experience in Sales Execution, Sales Strategy, Trade Marketing, or Field Execution, preferably within the consumer goods industry.
- Proven experience coordinating cross-functional projects or regional initiatives.
- Strong communication, organizational, and follow-up skills.
- Analytical mindset with ability to use data to drive decisions (Excel, Power BI, or similar).
- Intermediate to advanced proficiency in Microsoft Office (Excel & PowerPoint).
- Sense of ownership, urgency, and accountability
- Experience supporting Change Management and processes implementation
- Domestic travel up to 30%.
- Bilingual (English/Spanish) is a plus!
This role gives high exposure to different departments at all levels.
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
