Fixed-term contract to cover maternity leave.
The Global GTM Director is responsible for designing the 360 GTM strategy for the two brands, Lab Series and Darphin. The scope is omnichannel, encompassing both offline and online channels, including the promotional strategy, paid media plan, and online marketing strategy. Leading a team of two people, the GTM Director establishes and directs processes for collaborative working with the global marketing function, the international team, and regional and country teams to ensure relevant and aligned market execution.
1/ Design the GTM strategy for both brands. Own the global activation calendar for:
- Product launches
- Repromote
- High trafic moments
Define the sampling and Commercial Innovation strategy to support the NPLs and HTM: sets, GWP & sampling.
2/ In collaboration with the International team and the marketing team, design the GTM strategy for new services and distribution channels such as the spa business or paid services.
3/ Lead the 360 strategy in collaboration with the regions to adapt the global strategy and vision to implement the most efficient execution in markets. Analyse the ROI of marketing campaigns to develop clear asset lists & investment guidelines.
4/ Coordinate marketing teams around 360° campaigns (incl. product launch campaigns).
- Brief Creation for assets + copywriting
- Put together Activation Books (for regions)
- Commercial innovation: Create GWP and gift sets
Deploys discipline and process to improve impact and speed to market.
‘GO TO MARKET’ COUNTRY INITIATIVE MANAGEMENT
Working with international, regions & countries is a significant part of the role to ensure at a market level that the correct market commitment is achieved and budgets secured and invested as agreed. Also those initiatives without support are stopped, market gaps are identified early, senior brand leaders are made aware of issues at market level of any non- aligned initiatives and that local market execution remains as per gate commitments.
ORGANIZATION IMPACT/INFLUENCE
This unique role will be positioned in Global to fully work across the system - engaging, connecting, influencing and challenging to enable Global to deliver to the market needs more effectively and more efficiently.
The stakeholders are multiple and senior, across the system and cross functionally.
Key Stakeholders Are
- Product Marketing
- Consumer Marketing (education, Global Comms, Connection & Digital)
- Digital ecommerce
- International
- Regions & Markets
- Creative
Collaborate with the System, Customers and Key Stakeholders
- Facilitate agreement with others through listening and understanding their perspectives
- Maintain productive and credible long-term relationships with internal and external stakeholders
- Understand stakeholder goals and priorities as a mean to ensure customer satisfaction
Profile Required
At least 7 years' experience in a similar position
Experience in paid media, go to market
Strategic sense of what is go to market
Previous management experience
Educational Requirements
- University Advanced Degree or Master’s Degree
- Preferred:
- MBA is preferred
- Project management
- Marketing specialities
CULTURAL DIVERSITY
- Language: English & French are mandatory – preferred to know other languages.
- Culture: Managed different cultures and different geographies. MUST: manage diversity of opinions and sensitive to attend different cultural background
- Preferred to have wide company experience and PMO experience an advantage
