About Highspot
Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About The Role
In this highly strategic and visible role, you will lead the development and execution of Highspot’s vertical go-to-market (GTM) strategy. You will define how we win in key industries by creating differentiated messaging, positioning, and sales plays tailored to the unique needs of each vertical. You’ll work closely with Sales, Enablement, and the broader Marketing organization to create high-impact playbooks, thought leadership, and campaign strategies that drive pipeline and revenue growth. You will also work closely with the Product team to drive vertical-specific requirements that will unlock customer value and business growth.
This role will primarily focus on the Financial Services & Insurance vertical, but expand to other verticals as our strategy and priorities evolve.
This role is ideal for a seasoned marketing leader who thrives on turning insights into action and delivering measurable business outcomes. You will report to the Senior Director of Portfolio Marketing and be a key driver in shaping the future of how Highspot shows up across industries.
What You'll Do
- Build and own the vertical GTM strategy: Define the vision, strategy, and roadmap for how we target and win in key industries, beginning with Financial Services & Insurance.
- Execute analysis to prioritize verticals and measure impact: Go deep on market insights, CRM data, and product truths to identify key opportunities, drive alignment across GTM and Product teams, and assess impact of the strategies.
- Develop vertical playbooks: Partner with Sales and Enablement to build compelling, repeatable sales plays—including personas, pain points, competitive insights, and objection handling.
- Create differentiated messaging and positioning: Craft vertical-specific narratives that resonate with buyers and clearly communicate our value proposition.
- Influence product strategy to win in key verticals: Work closely with the Product team to influence the roadmap, drive specific product requirements, and launch capabilities as appropriate to the market.
- Support full-funnel marketing: Work with campaign, content, and demand teams to translate vertical strategy into high-performing programs and assets.
- Establish thought leadership initiatives: Drive the creation of industry-specific content—blogs, reports, whitepapers, and webinars—to elevate our presence in the market.
- Enable the field: Ensure Sales and Customer Success are equipped with the messaging, training, and tools they need to execute effectively.
Your Background
- 6-8+ years of product marketing or related experience, including leading GTM strategy for vertical markets in B2B SaaS (specifically Financial Services & Insurance).
- Proven success building Financial Services & Insurance and other vertical-specific GTM programs that drive revenue.
- Strong understanding of enterprise sales motions and buyer behavior.
- Exceptional storytelling, communication, and positioning skills.
- Track record of working cross-functionally to align stakeholders and deliver results.
- Strategic thinker who’s also execution-oriented and data-driven.
- Experience influencing product roadmaps based on market needs and trends.
- Comfortable operating in a high-growth, fast-paced environment.
Base salary range: $146,000 - $220,000. Employees are eligible to receive stock options and may also receive other forms of compensation.
The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.
Highspot also offers the following employee benefits for this position:
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.
