About us
Fetch TV is all about elevating digital home entertainment and lifestyle experiences for our customers.
We work in partnership with leading ISPs and major retailers to bring Australians an entertainment product that makes it easy to discover and engage with the things they love. Fetch aggregates great content from the world's biggest and best entertainment providers and delivers it to the TV screen on one simple yet intelligent voice and AI-enabled user interface.
As ongoing changes in the entertainment industry result in increasing fragmentation of access and cost of content, Fetch offers our subscribers choice without complexity and makes the TV entertainment experience relevant, affordable & easy again. In doing this, Fetch meets the needs of Australian families, bringing them back together in the home to watch and play together.
Since starting out in 2008, we have built Fetch into a world class entertainment product. Our technology platform and UX are built in-house to world-class standards by our talented team of Fetch developers and engineers. Backed by major shareholders including Telstra, Fetch is investing for growth and innovation as we scale to 1 million Australian households and beyond.
Our team, based in Sydney and KL, is passionate about customer experience, content, technology and innovation, and we are committed to providing Australians with a greater choice of localised entertainment experiences in the home.
Position Overview
Reporting to the General Manager, Sales & Channels, this role is responsible for operational excellence in planning, executing, and optimising Go-to-Market plans and activities across Fetch's channel partner ecosystem (ISPs, resellers and retailers). This includes leading partner training, executing promotional campaigns, and managing partner engagement activities and events, to ensure channel partners have the knowledge, tools, and motivation to drive profitable sales and achieve commercial goals.
Role Responsibilities
1. Channel Relationship & Growth Management
- Serve as the retail primary point of contact for Go-to-Market enablement (training, promotions, and events).
- Build and maintain strong, long-lasting client relationships across ISP, reseller and retail channels.
- Conduct monthly sales planning sessions and quarterly business reviews with distributors and retailers to ensure consistent orders and sell-through to meet sales forecast.
- Collaborate with Product and Supply Chain teams to ensure inventory aligns with promotional calendars and field activities.
2. Channel Partner Training & Enablement
- Design and develop comprehensive training materials, including guides, presentations, eLearning, and sales aids, tailored to channel partners’ needs.
- Manage training content with periodic updates and revisions to ensure materials are current and continue to deliver desired results.
- Engage with partner frontliners (ie. ISP call centres’ and retail outlets’ staff) to evaluate product knowledge to ensure the effectiveness of the training tools.
- Work with Marketing on the development and production of all channel sales aids in conjunction with channel partners.
3. Sales Planning & Execution
- Develop and execute comprehensive promotional plans in alignment with overall Fetch and channel partners’ goals.
- Work collaboratively with the Marketing team to deliver impactful campaigns, including the creation and distribution of point-of-sale (POS) materials.
- Oversee and implement field activities, including coordinating pricing updates, merchandising placements, and in-store support to maximize channel visibility and conversion.
- Coordinate field audits or 'mystery shopper' programs to verify that POS materials are displayed correctly, staff training is utilised, and pricing is accurate across the channel ecosystem.
- Direct and manage third-party field merchandisers and promotional teams to ensure high-quality, consistent retail execution.
- Oversee the end-to-end logistics of marketing collateral inventory. Monitor stock levels of training guides and POS assets to ensure materials are dispatched on time and reduce wastage/obsolescence.
- Analyse and report on the effectiveness of promotional activities and in-store execution, using sales data and field feedback to measure ROI and optimise future campaigns.
- Monitor and report on competitor activities, pricing, and POS strategies in the field.
4. Events & Engagement Management
- Plan and coordinate channel events including roadshows, product launches, and partner workshops, ensuring high partner engagement.
- Liaise with vendors, venues, and logistics teams to ensure smooth execution.
- Manage event budgets, timelines, and promotional materials.
- Ensure brand consistency and high-quality attendee experience across all events.
- Conduct post-event analysis to evaluate event success, attendee engagement, and overall return on investment.
About you
- Extensive experience in Retail Sales, Trade Marketing, and/or Channel Management, preferably in Consumer Electronics or Technology sector.
- Proven experience in developing and executing promotional and trade marketing activities within retail environments.
- Ability to effectively consult and collaborate with key internal and external stakeholders throughout the Go-to-Market lifecycle to achieve objectives within set deadlines.
- Strong ability to influence and motivate people—particularly external partners and third-party teams—without direct authority.
- Excellent verbal and written communications skills and a demonstrated ability to self-manage priorities to deliver high quality, timely outputs.
- Analytical mindset with the ability to interpret sales data and field metrics to drive actionable insights.
- Experience in facilitating engaging training sessions and coaching front-line sales staff preferred
Interested? Please submit your covering letter and CV. Only shortlisted candidates will be contacted. No agencies please.
