Learning Curve Group are a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to ‘transform lives through learning’.
The Chief Revenue Officer (CRO) is responsible for leading, integrating and accelerating all employer‑facing revenue functions across LCG, including apprenticeships, adult skills and employability. This executive role provides strategic and operational leadership across sales, marketing and revenue operations to deliver sustainable growth, own overall revenue targets against company targets, maximise employer partnership value and ensure predictable, data‑driven revenue performance.
As a key member of the Executive Team, the CRO brings deep B2B expertise, sophisticated commercial acumen and the ability to cultivate long‑term, high‑value employer relationships that open new markets and fuel continued growth. The CRO will build and lead a high‑performing, integrated commercial organisation, ensuring sales, marketing and revenue operations work seamlessly together to support LCG’s strategic ambitions.
The CRO will work closely with the CLO and Heads of Provision to ensure commercial insight informs programme relevance and employer alignment.
Salary
You might notice that we haven’t advertised a salary, which isn’t usually our approach. This is intentional — for the right person, we can be flexible (within reason).
However for guidance, we anticipate the salary for this role to sit in the lower to mid six‑figure range, with a bonus on top, depending on experience and impact.
Commercial Strategy & Leadership
- Develop and deliver LCG’s revenue strategy across apprenticeships and adult skills, ensuring alignment with organisational goals and the wider growth
- Lead the commercial planning cycle, including forecasting, target setting, proposition development and market positioning
- Work with finance, operations and funding teams to optimise margin and long-term revenue stability
- Identify new sectors, regions and partnership opportunities to drive expansion and diversification and develop high-value partnerships with major employers. Sector bodies, intermediaries and regional stakeholders
- Own the employer value proposition and ensure LCG remains competitive, relevant, and aligned with labour market needs. Define priority employer sectors and growth markets for LCG’s commercial activity while ensuring our propositions align with employer workforce needs and labour a market trends
- Design and optimise the full employer lifecycle from acquisition through onboarding, programme delivery, expansion and long-term partnership
- Increase employer lifetime value through cross-programme engagement and strategic account development
- Ensure employer experience is consistent and commercially aligned across all touchpoints
- Provide commercial insight to the Executive Team and Board, shaping long‑term business strategy.
- Ensure commercial activities align with regulatory requirements, funding rules and organisational risk frameworks.
- Monitor revenue concentration, contractual exposure and funding dependency risks.
Sales Leadership & Growth
- Lead the Apprenticeships Sales Director and Adult Sales Director, setting clear performance expectations to deliver a high‑performing, accountable sales function, and nurturing a high‑performance culture.
- Oversee all employer‑facing sales activity, ensuring strong pipeline management, accurate forecasting and consistent revenue delivery.
- Drive improved conversion rates at every stage of the employer journey and strengthen employer retention and lifetime value.
- Grow employer partnerships through levy maximisation, commercial contracts and long‑term, multi‑programme agreements.
- Ensure the sales organisation uses data, insight and coaching to diagnose performance, drive action and embed continuous improvement.
Marketing Leadership
- Line manage the Marketing Director ensuring brand, digital, PR, demand generation and campaign activity fully supports commercial objectives
- Ensure sales and marketing operate as a single, integrated revenue engine with shared targets, KPIs and robust lead management processes.
- Use market insight, competitive intelligence and employer behaviour analytics to shape strategic direction, positioning and campaign strategy.
- Establish a clear performance marketing culture with measurable ROI and continuous optimisation.
- Represent LCG with major employers, sector bodies, regional stakeholders and government partners.
- Strengthen LCG’s reputation as a leading provider of workforce development and apprenticeships.
Revenue Operations (RevOps)
- Lead the Revenue Operations function to ensure pipeline accuracy, CRM discipline, sales enablement and revenue reporting integrity.
- Develop consistent processes across sales and marketing to improve efficiency, conversion and employer experience.
- Ensure systems, analytics and data visualisation support decision-making and enable proactive revenue management.
- Own commercial governance processes ensuring high-quality data, forecasting discipline and compliance with internal controls.
Cross‑Functional Collaboration
- Work closely with Operations and Curriculum to ensure robust capability planning, delivery readiness and a seamless employer learner journey.
- Partner with the Director of Funding on commercial modelling, pricing, risk analysis and DfE funding considerations.
- Collaborate with Finance on forecasting, commercial modelling, and risks/ opportunities management.
- Support the CEO and Executive Team with strategic initiatives, board reporting, and long‑term growth planning.
People Leadership
- Build a high‑performing, collaborative and commercially‑driven culture across all revenue teams
- Coach, develop and mentor senior leaders to maximise capability, resilience and accountability
- Ensure strong succession planning and talent development across the sales and marketing functions
- Contribute as a key member of the Executive Team, shaping organisational strategy, investment priorities and long-term growth planning.
- Conduct your role in line with the company values and expected behaviours
- Promote equal opportunities and recognition of diversity throughout the company
- Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
- Ensure confidentiality and professionalism at all times.
- Provide learners, customers and colleagues with support, advice, and guidance as part of your everyday role
Essential Criteria
- Expert knowledge of building and leading integrated revenue functions (Sales, Marketing and RevOps) to deliver predictable, data-driven revenue growth.
- Demonstrable experience in employer‑focused B2B sales, ideally in services, skills, education, staffing, or workforce solutions.
- High-level analytical ability to interpret pipeline data, forecast revenue, diagnose performance issues and drive corrective action.
- Advanced understanding of CRM systems, sales pipelines, funnel analytics, marketing attribution and revenue forecasting tools.
- Ability to establish and enforce revenue governance, metrics and performance dashboards
- Proven ability to align marketing and sales through shared KPIs, lead scoring, SLA frameworks and joint planning cycles.
- Ability to partner with CTO/Data Tech teams on CRM optimisation, automation workflows, data architecture and AI enablement.
