Company Profile
ECOVACS Robotics is a global leader in service robotics, dedicated to creating innovative smart home solutions that enhance everyday living. With a strong presence across Asia-Pacific and other key international markets, we continue to expand as one of the fastest-growing global technology brands.
At ECOVACS, we are committed to empowering our people. We offer a dynamic, collaborative environment with a global business perspective, structured learning and development programs, and clear career progression opportunities. Our goal is to enable talented professionals to grow, innovate, and make a meaningful impact alongside our expanding international business.
About the Role
We are seeking a strategic and execution-driven APJ GTM Manager to lead the planning, positioning, and full-cycle go-to-market (GTM) execution for new categories and key products across the APJ region.
This role will play a critical part in identifying regional market opportunities, shaping category strategies, and driving cross-functional collaboration to ensure successful product launches and sustainable growth. The ideal candidate combines strong market insight, project leadership, and cross-cultural communication skills to deliver scalable GTM excellence.
Key Responsibilities
GTM Strategy & Category Positioning
- Develop and execute GTM strategies for new categories and key products in APJ markets
- Define target segments, value propositions, pricing strategies, and channel approaches based on regional market insights
Cross-functional Leadership
- Collaborate with sales, marketing, product, and supply chain teams to ensure high-quality GTM execution
- Drive alignment across cross-country stakeholders to ensure smooth project delivery
Sales Planning & Execution
- Break down regional sales targets into actionable category and project-level plans
- Develop and track execution of promotional and growth initiatives
Market Feedback & Optimization
- Lead post-launch reviews and market validation in key APJ markets
- Analyze customer feedback and performance data to refine strategies and improve outcomes
Process & Toolkit Development
- Build and standardize GTM frameworks and tools (e.g., user insight models, value proposition frameworks, pricing/channel models)
- Enhance launch efficiency and success rates across the region
Project & Stakeholder Management
- Lead cross-functional and cross-country project teams
- Establish effective communication mechanisms and resolve execution challenges
Strategic Alignment & Reporting
- Ensure alignment with headquarters on strategy and execution
- Provide regular updates on regional performance, insights, and market trends
Job Requirements:
- Bachelor’s degree or above in Marketing, Business Management, Engineering, or related fields
- 5+ years of experience in GTM, product operations, or marketing within consumer electronics, home appliances, or smart hardware industries
- Proven experience in overseas market operations is essential
- Strong understanding of APJ markets and new product launch processes
- Familiarity with both e-commerce and offline retail channel operations
- Strong project management skills with experience leading cross-functional and international teams
- Excellent communication and stakeholder management skills across cultures
- Data-driven and user-centric mindset with strong problem-solving ability
- Results-oriented, proactive, and adaptable in a fast-paced environment
- High integrity, strong ownership, and collaborative mindset
- Strong local market network and business connections are a plus
