Manager of Go-To-Market Enablement and Revenue Operations

MANN+HUMMEL • Full-time • Hanover Park, IL, US • 3d ago

Job Description

Role Summary

The Manager of Go-To-Market (GTM) Enablement & Revenue Operations plays a critical role in building a high-performing, data-driven commercial organization. This role integrates revenue enablement and revenue operations to drive consistent execution, scalable processes, and seller readiness across Sales, Customer Success, and Marketing. The position ensures data integrity, operational efficiency, and alignment across the full customer lifecycle to support revenue growth.

Main Tasks

Develop and deliver enablement programs, onboarding, and training for sales, account management, and customer-facing teams
Create and maintain sales playbooks, talk tracks, competitive insights, and market positioning materials
Partner with Marketing to ensure consistent messaging and adoption of campaigns and demand-generation initiatives
Own the content lifecycle, ensuring sellers have access to current, relevant, and effective materials
Facilitate ongoing training on product updates, market trends, and sales methodologies
Evaluate enablement effectiveness through KPIs such as ramp time, win rates, and quota attainment
Lead development and optimization of revenue processes across the customer lifecycle (lead to retention)
Manage and optimize CRM (Salesforce) and sales technology ecosystem, including automation, reporting, and forecasting tools
Own pipeline governance, funnel analysis, forecasting methodologies, and performance reporting
Partner with Sales Leadership on territory planning, quota setting, and capacity modeling
Drive data accuracy and standardized workflows across GTM systems
Support pricing strategy, deal desk processes, and commercial policy governance
Serve as business owner for sales technology tools, including CRM, CPQ, enablement platforms, and BI dashboards
Collaborate with IT and cross-functional teams to implement and improve GTM systems
Develop dashboards and analytics to provide actionable insights for Sales, Marketing, and leadership
Identify process inefficiencies and lead initiatives to improve operational performance
Partner with Product Marketing to support GTM launches and drive sales adoption
Manage learning management systems (LMS) and sales content platforms

Profile

Education & Experience

Bachelor’s degree in Business, Marketing, Operations, or a related field required
Minimum 3-5 years of experience in Revenue Operations, Sales Operations, GTM Enablement, or a related function
Experience working in cross-functional, commercial environments supporting Sales and Marketing teams

Required Skills

Strong knowledge of CRM platforms such as Salesforce or Microsoft Dynamics
Experience with pipeline management, forecasting, and sales performance analytics
Strong analytical skills with the ability to translate data into actionable insights
Proven ability to develop enablement content and deliver effective training programs
Excellent communication and stakeholder management skills
Strong project management and organizational abilities
Ability to drive process standardization and operational discipline

Preferred Skills