Evolving Solutions Core Values
Do the Right Thing: Do what is right every day. Your personal integrity and the reputation of Evolving Solutions depends on this.
Be a Team Player: Evolving Solutions is better when everyone is together. The ability to solve problems as a team for our clients and partners is Evolving Solutions’ strength and differentiation.
Be Humbly Confident: Possess knowledge and experience to deliver at the highest level, while maintaining the willingness to learn more and the humility to recognize you will never know it all.
Primary Impact
Evolving Solutions is a leading technology solutions provider that helps clients modernize and automate their mission-critical applications and infrastructure to support business transformation. Our business is client-centric consulting and delivery of technical solutions to enable modern operations in a hybrid cloud world.
We are seeking a transformational Chief Revenue Officer (CRO) to serve as the senior-most revenue leader in the organization.The ideal candidate is a seasoned revenue executive who has built and led high-performing revenue organizations spanning sales, marketing, and partner functions within a solution provider, value-added reseller (VAR), technology channel partner, managed service provider (MSP), or systems integrator environment. You bring operational rigor, a builder's mentality, and a bold revenue vision; someone who can both architect the strategy and execute it with discipline.
The CRO will have full ownership of revenue across Sales, Marketing, & Vendor/Partner Relationships, directly driving profitable growth while elevating the client experience across the full customer lifecycle.
Accountabilities
Strategic Vision & Revenue Leadership
- Develop and own a multi-year, enterprise-wide revenue strategy aligned to the company's growth ambitions, market position, and vendor ecosystem strengths.
- Define and communicate a bold, future-focused revenue vision that differentiates the company in a competitive VAR/channel landscape.
- Identify and pursue new revenue streams, including emerging technology practices, solution-based selling models, and geographic or vertical market expansion.
- Serve as a key member of the executive leadership team, partnering with the President, CFO, CTO and Head of People & Culture to align revenue strategy with overall business objectives.
- Lead annual and long-range revenue planning processes, including forecasting, pipeline development, and go-to-market strategy across all business lines.
- Monitor competitive intelligence, technology market trends, and partner ecosystem dynamics to continuously refine go-to-market positioning.
- Champion a solutions and outcomes-based selling philosophy that expands deal size, increases recurring revenue, and deepens client relationships.
Operational Excellence
- Optimize and scale the GTM infrastructure, including CRM systems, sales processes, pipeline cadences, reporting dashboards, and KPI frameworks, to enable data-driven decision-making at all levels.
- Drive cross-functional alignment between sales, marketing, services delivery, and finance to improve the overall client journey.
- Partner with CFO and Head of People and Culture on compensation plans that help attract, motivate, and retain top talent while maintaining fiscal responsibility.
- Partner with FP&A on delivering accurate and timely revenue forecasting to executive leadership and shareholder, with clear commentary on pipeline health, risks, and upside scenarios.
- Oversee vendor/manufacturer relationship management and partner program in partnership with Partner Success Manager.
Sales Leadership & Go to Market Execution
- Lead, coach, and develop the sales directors, networking and security director, and services team lead, empowering them to build and scale high-performing teams.
- Partner with marketing to drive new logo acquisition strategy through targeted market campaigns, outbound prospecting programs, and strategic partnerships.
- Serve as executive sponsor on large, complex, and/or strategic pursuits, providing C-suite client engagement and deal guidance as needed.
- Recruit, develop, and retain elite talent; cultivate a culture of accountability, continuous improvement, and performance excellence.
- Set the expectation for a disciplined sales management cadence, with the directors owning execution of pipeline reviews, forecast calls, account planning, and QBRs.
- Partner with the sales directors to evolve team capabilities toward consultative selling that ties client business outcomes to solution value.
- Establish the strategic account planning framework; partner with the sales directors on plans for top clients and target prospects, ensuring enterprise-wide penetration and revenue expansion.
Marketing & Demand Generation
- Understand and have a vested interest in the company’s brand, demand generation, content, events, and digital strategy in partnership with the Director of Marketing.
- Align marketing investment to revenue outcomes, with clear pipeline contribution metrics and measurable ROI reporting.
- Drive an integrated account-based motion that aligns marketing and sales around target accounts and strategic pursuits.
Partner & Vendor Ecosystem
- Team with the CTO and other leaders to set the partner strategy across strategic OEMs, including tiering, certification investments, and joint go to market planning.
- Govern executive relationships with key vendors and optimize use of partner programs, MDF, and co-sell motions.
- Partner with the Partner Success Manager and practice leadership to translate vendor roadmaps into enablement and offer priorities.
Client Retention & Growth
- Own overall client retention and satisfaction metrics, ensuring the company consistently delivers exceptional value throughout the customer lifecycle.
- Partner with the services organization to ensure seamless delivery, client onboarding, and ongoing support experiences that differentiate the company and reinforce client loyalty.
- Partner with the Services Delivery Team Lead to ensure the post-sale experience reinforces retention, and expansion.
- Drive the renewal motion and expansion playbooks with clear ownership, forecasting, and executive escalation paths.
- Monitor NPS, CSAT, and churn signals; convert client feedback into enablement, offer, and portfolio priorities.
Experience
Required
- Bachelor's degree (BA/BS) required in Business Administration, Sales, Marketing, IT, or a closely related field.
- 15+ years of progressive revenue leadership experience, with a significant portion spent in a solution provider, Value-Added Reseller (VAR), technology channel partner, managed service provider (MSP), or systems integrator environment.
- Demonstrated experience operating at the VP, SVP, or C-suite revenue level with direct P&L ownership or significant revenue responsibility.
- Deep familiarity with the technology channel ecosystem, including vendor/manufacturer partner programs (e.g., Cisco, IBM, Palo Alto, HPE, Nutanix, Elisity, Crowdstrike, AWS, Dynatrace, or similar).
- Proven track record of driving revenue growth in a VAR/channel environment through a combination of new business development and account expansion.
- Experience leading or directly overseeing marketing and demand generation functions, with measurable pipeline contribution and ROI.
- Experience partnering with technical practice leaders to shape and sell service offerings, solution portfolios, and pricing in a channel environment.
- Experience managing large vendor and partner programs, including executive vendor relationships, MDF planning, and co sell motions.
Work location
- Hamel, MN
- Hybrid work model (3 days in office)
Reporting Relationships
- Reports to the President
- Direct reports include the Directors of Sales (2), Director of Marketing, Director of Networking & Security Practices, Services Delivery Team Lead, and Partner Success Lead
