Chief Revenue Officer (CRO)
Location: Fremont, Nebraska (Onsite)
Compensation: $250K base + bonus + profit sharing (~$400K OTE target)
About Our Client
Our client is a well-established agriculture equipment and asset solutions company entering its next stage of growth. Historically known for its auction and asset sales business, the company is expanding into a broader technology-enabled platform that combines auctions, software, recurring revenue products, asset management, data, and services.
They’ve built a strong reputation in agriculture by helping customers buy, sell, trade, and manage equipment assets. Leadership is now investing heavily in technology with a long-term vision to become a full-service partner for agricultural equipment assets across:
- Large corporate agriculture companies
- Implement dealerships (fertilizer/dealer networks)
- Corporate farms (5–10k+ acres)
- Financial institutions (AgTech / equipment assets)
This is a rare opportunity to join a proven business with deep industry relationships and build a significantly larger, modern revenue engine.
The Role
Our client is hiring a Chief Revenue Officer to lead revenue strategy across the entire holding company. You’ll oversee the commercial organization and scale both the legacy auction business and the emerging software, data, and services business.
This is not a “manage the sales team” CRO role. They need a builder and operator who can unify revenue strategy across enterprise sales, partnerships, recurring revenue, account management, auction growth, and new technology offerings—while earning trust in a humble, relationship-driven culture.
What You’ll Do
- Lead revenue strategy across auctions, software, services, asset management, and recurring revenue products
- Build a unified commercial strategy that drives growth across legacy and emerging business lines
- Create a revenue flywheel where the technology business fuels the auction business—and the auction relationships become distribution for new software/services
- Expand enterprise relationships across strategic segments (corporate ag, dealerships, corporate farms, and financial institutions)
- Drive growth across strategic accounts managing large equipment asset footprints
- Lead and develop the existing revenue organization (sales leaders, auction specialists, BD, inside sales, enablement, partnerships)
- Partner closely with CEO and leadership across operations, technology, and marketing to align go-to-market with growth goals
- Scale recurring revenue offerings tied to AgTech, asset management, data services, and auction technology
- Identify new revenue lines across warranties, insurance, financing, asset management, data, and other adjacent services
- Strengthen sales process, forecasting, pipeline visibility, account planning, CRM discipline, and enterprise deal execution
- Represent the company with major customers, partners, and industry groups; build relationships that compound over time
What Our Client Is Looking For
- Proven experience as a CRO / CSO / SVP Sales / VP Revenue or similar senior commercial leadership role
- Strong enterprise sales track record with large strategic accounts
- Experience scaling a revenue organization supporting $250M+ revenue or comparable commercial complexity
- Ability to lead across multiple revenue streams: services, software, recurring revenue, partnerships, and transaction-based revenue
- Strong understanding of enterprise deal cycles, partnerships, pipeline management, forecasting, and sales operations
- Comfort modernizing process and systems while working alongside long-tenured industry experts
- Hands-on, entrepreneurial operating style; comfortable rolling up sleeves in a growth environment
- Business acumen across asset-heavy environments (equipment financing, warranties, insurance, asset management) is a plus
- High integrity, high work ethic, low ego; values relationship-driven, team-first culture
- Willingness to be onsite in Fremont, Nebraska
Ideal Background
This role fits leaders who have scaled revenue in agriculture, equipment, dealerships, AgTech, marketplaces, asset management, fleet/heavy equipment, or complex B2B environments selling into asset-heavy enterprise customers.
Culture Fit
Our client is built by hardworking people who care deeply about their customers and the agriculture industry. They want a leader who:
- Leads from the front and earns trust quickly
- Is strategic but not above the work
- Thrives in a small-town, relationship-driven environment
- Is motivated by long-term company building, not short-term optics
Why This Opportunity
This is a chance to join a proven agriculture business at an inflection point and help build the next-generation revenue engine across auctions, technology, recurring revenue, and data-driven services.
