Company Overview
GreenFruit Avocados is a vertically integrated avocado supplier with operations spanning growing, packing, shipping, ripening, cold storage, and distribution across North and South America. Founded in 2014, the company has built a strong reputation for operational excellence, supply chain reliability, and delivering high-quality avocados to major retail and distribution channels throughout North America.
In 2026, GreenFruit entered an exciting new chapter following its acquisition by a partnership of highly respected industry leaders and investors with deep expertise across global sourcing, agriculture, and avocado distribution. Backed by experienced ownership, strong grower relationships, and expanded global sourcing capabilities, GreenFruit is uniquely positioned to compete in an evolving and consolidating market.
The company is entering a transformational phase of growth, with plans to significantly expand revenue, operational scale, and infrastructure over the coming years while building a scalable, disciplined, and high-performing organization.
Position Overview
The Chief Financial Officer (CFO) will serve as a key member of the executive leadership team, responsible for leading the company’s financial strategy, strengthening core financial operations, and supporting critical business decision-making during a pivotal stage of growth and transformation.
This individual will partner closely with the CEO and leadership team to drive performance, improve visibility into financial results, and ensure the organization is positioned for sustainable growth.
As the architect of the company’s financial and operational infrastructure, the CFO will create the foundation that powers aggressive growth. This leader will engineer the systems, processes, and organizational structure essential for high‑growth execution, ensuring financial discipline, strategic alignment, and operational excellence. In close partnership with the CEO and executive team, the CFO will transform growth aspirations into a scalable, resilient operating model.
This position has two (2) direct reports and three (3) indirect reports.
Key Responsibilities
Strategic Leadership & Growth Enablement
- Serve as a strategic thought partner to the CEO and executive leadership team, helping guide the company through its next phase of accelerated growth.
- Translate business objectives into scalable financial and operational strategies that support long-term growth and profitability.
- Lead forecasting, budgeting, scenario planning, and performance analysis to support strategic decision-making.
- Drive visibility into financial and operational performance through meaningful reporting, KPIs, and business insights.
- Help establish a culture of accountability, operational discipline, and data-driven decision-making across the organization.
Financial Leadership & Operations
- Lead day-to-day financial operations, including accounting, payroll, FP&A, treasury, tax, audit, risk, and financial reporting.
- Provide strategic oversight of HR ensuring full compliance with federal, state, and local employment laws. This includes safeguarding sensitive employee information.
- Ensure accurate, complete, timely, and GAAP-compliant financial statements and maintain strong internal controls as the organization scales.
- Lead cash flow forecasting, working capital management, and financial planning to support continued growth and operational stability.
- Partner closely with operational leaders to improve profitability, inventory visibility, margin management, and cost discipline.
- Build and maintain banking relationships, financing activities, and Board-level financial reporting.
Systems, Processes & Infrastructure
- Build and enhance the financial infrastructure required to support a rapidly scaling and vertically integrated organization.
- Provide strategic oversight of the technology functions, maintaining security standards across all systems, data environments, and technology platforms. This includes enforcing cybersecurity protocols, and ensuring that all tools, processes, and practices meet regulatory, operational, and organizational requirements.
- Lead the evaluation, implementation, and optimization of ERP systems, reporting tools, and financial processes.
- Develop scalable processes across accounting, inventory, costing, forecasting, reporting, and operational workflows.
- Drive process improvement, automation, and standardization initiatives to improve efficiency, accuracy, and scalability.
- Establish reporting structures and operational controls that improve visibility and support informed business decisions.
Leadership & Team Development
- Build, mentor, and lead a high-performing finance and accounting organization capable of supporting future growth.
- Develop organizational structure, roles, and talent capabilities to align with the evolving needs of the business.
- Foster a collaborative, hands-on, and solutions-oriented culture within the finance organization and broader leadership team.
- Serve as a trusted and visible leader across the organization, partnering cross-functionally to support execution and growth.
Qualifications
- Proven success as a CFO or senior finance executive within a high-growth, operationally complex environment, with experience supporting organizational growth, operational scale, and business transformation.
- Strong background across FP&A, budgeting, forecasting, treasury, and operational finance.
- Deep knowledge of GAAP, financial controls, risk management, and audit.
- Upholds high moral values and fosters a culture of trust, respect, and ethical behavior.
- Experience building and enhancing scalable financial infrastructure, systems, processes, and reporting capabilities within a growing organization.
- Demonstrated ability to partner cross-functionally with executive leadership across operations, sales, and sourcing teams.
- Applies a proactive, hands‑on work ethic, willingly stepping in to perform essential tasks to achieve results.
- Track record of driving financial discipline, process improvement, and operational visibility within fast-paced environments.
- Experience supporting Board reporting, banking relationships, capital structure, and strategic growth initiatives.
- Strong business acumen with the ability to balance strategic thinking and hands-on execution.
- Excellent communication and leadership skills, with the ability to simplify complexity and influence decision-making across all levels of the organization.
- Demonstrated success building and developing high‑performing finance teams
- Experience within avocados, fresh produce, agriculture, food distribution, or similar operational industries preferred.
- Previous experience as CFO, Controller and/or Director of Finance.
- 12-15 years of experience, 7-10+ in senior leadership roles.
- Bachelor’s degree in accounting or finance required
- Professional certification such as CPA or CMA (strongly preferred)
- MBA or relevant advanced degree (preferred)
Compensation
GreenFruit Avocados offers a competitive executive compensation package designed to attract and retain top leadership talent. The package includes base salary, annual incentive opportunity, and long-term equity participation.
- Base Salary: $350,000 – $425,000
- Annual Bonus Opportunity: Executive-level annual incentive opportunity
- Benefits: Comprehensive executive benefits package including medical, dental, vision, retirement benefits, and paid time off.
Final compensation will be commensurate with experience, qualifications, and overall alignment with the role and organization.
