Location
Boston, Chicago
Job Description
About L.E.K. Consulting
L.E.K. Consulting is one of the premier strategy consulting firms worldwide. At L.E.K., we are passionate about helping our clients succeed with breakthrough insights that drive real impact. Our clients view us as trusted partners that help address their most pressing challenges and biggest opportunities.
We bring together the rigor of data-driven analysis with the creativity and curiosity of a collaborative team. By hiring exceptional people and fostering a culture of ownership, inclusion, and continuous learning, we develop leaders who thrive on challenge and bring energy and optimism to every engagement. Founded in 1983, L.E.K. employs more than 2,200 professionals across five continents, and is consistently recognized as one of the industry’s best firms to work for. For more information, visit lek.com.
Overview Of Role
L.E.K. Consulting is hiring a US GTM Lead to own go-to-market strategy and execution across our sector practices, PE portfolio, and service lines. This is a senior leadership role for a commercially sophisticated GTM strategist who brings disciplined execution and who sees AI as a core operating lever, not a future capability.
You will lead the GTM team and partner across BD, digital, and practice leadership to drive engagement and revenue through campaigns, content, and events. Content strategy and execution sit within your remit, and you will have the opportunity to set a new standard for how LEK deploys content to drive commercial outcomes.
This role requires commercial depth, including an understanding of how L.E.K.'s buyers think, how they make decisions, and what it takes to convert them from awareness to engagement to proposal to revenue. You will serve as strategic counsel to practice leaders and managing directors, helping them articulate the value proposition of the firm and their practices, sharpen market positioning and messaging, and go to market with confidence. The GTM capability sits at the center of L.E.K.'s US revenue growth engine, and this role leads it.
Key Responsibilities
GTM strategy and activation
- Own GTM strategy across sector, PE, and service line: set plans, sequence priorities, and ensure consistent activation across channels and buyer touchpoints
- Directly lead PE and service line GTM, developing integrated, multi-channel campaigns that fold thought leadership, events, and BD outreach into coherent commercial programs
- Architect full-funnel campaign strategies that move buyers from awareness through consideration to engagement, with clear handoffs to BD at each stage
- Integrate service line as the capability layer across all sector and PE GTM plans, ensuring SL strategies ladder to firm growth priorities
- Develop and refine service line value propositions, messaging frameworks, and go-to-market narratives; package these as tools that enable partners and BD teams to have more effective client conversations
- Counsel managing directors and practice leaders on GTM strategy, market positioning, and how to activate their practices commercially
- Partner with the PE, service line, and sector BD leads to ensure seamless GTM-to-BD handoff and pull-through
- Lead attribution strategy and design, ensuring robust ROI measurement across GTM investments
- Leverage AI tools to accelerate campaign development, targeting, activation, and performance reporting at scale
Buyer insight and market intelligence
- Develop and maintain a deep understanding of L.E.K.'s buyer landscape: who they are, how they buy, what they prioritize, and how L.E.K. can reach them most effectively
- Lead voice of customer initiatives, including buyer interviews, client feedback loops, and market listening programs, to continuously inform GTM and content strategy
- Monitor the competitive landscape and use market intelligence to sharpen L.E.K.'s positioning and differentiation across sectors and service lines
- Translate buyer and market insight into actionable GTM strategy/planning and investment decisions, communicating findings and implications to the CGO and practice leaders
Content strategy and execution
- Own content strategy for the US Growth function: set editorial strategy and direction, manage the content calendar, and ensure output is commercially purposeful and market-ready
- Lead the content production team and set quality and pace standards for all content production
- Ensure all content connects to GTM activation plans and is packaged for partner, BD, and account leader use
- Use AI tools to scale content production, and improve quality and speed to market
Events
- Working with the events manager, own event strategy and execution governance, including conference and sponsorship selection, client outreach and invite processes, on-site activation, and attribution reporting
- Lead the events function and ensure all conference activity feeds GTM and BD activation plans
- Define and enforce standards for pre- and post-event outreach to maximize commercial yield from each event investment
Team leadership and culture
- Lead, develop, and set clear expectations for the sector GTM team and content and events functions
- Serve as a player-coach: set strategy and remain hands-on in execution where it matters
- Build a high-performing, collaborative team culture that holds itself to a high standard and continuously raises the bar on quality and commercial impact
- Invest actively in developing team members: coach on GTM craft, commercial thinking, and stakeholder management
- Collaborate closely with the Digital Marketing Lead on digital campaign design and execution, CRM-linked targeting, and performance measurement
- Partner with the CGO and Growth Operations on reporting, process standards, and operational governance for the GTM function
Qualifications
The right candidate brings proven GTM leadership in professional services or a similarly complex B2B environment, with depth in content strategy, buyer insight, and service line commercialization alongside campaign and marketing expertise.
- 15+ years of experience in GTM, marketing strategy, or commercial marketing in professional services or B2B
- Deep understanding of B2B buying behavior, sales cycles, and how to design GTM programs that move buyers through the funnel
- Demonstrated strength in service line or solutions GTM: formulating strategies, developing value propositions, and enabling stakeholders to go to market effectively
- Proven ability to counsel and influence senior stakeholders, including partners and practice leaders, on GTM strategy and market positioning
- Demonstrated strength in content strategy and editorial program management, not only campaign execution
- Proven experience running events programs at scale, including conference and sponsorship selection, outreach, and commercial activation
- Track record of building and activating AI-enabled GTM and content workflows as a sustained operating model
- Strong commercial instinct: able to connect GTM activity to pipeline, engagement, and revenue impact
- Experience with voice of customer research and translating buyer insight into GTM strategy
- Exceptional cross-functional collaboration and stakeholder management skills across senior audiences
- People leadership experience with the ability to develop talent, build team culture, and hold a diverse team to a high standard
- Proficiency with Salesforce (or comparable CRM), marketing automation platforms, and AI content and productivity tools
- Bachelor's degree required
Additional Information
- The expected base salary range for this position is $250,000 – $270,000 annually. Actual compensation will be determined based on experience, qualifications, skills, and location. This position may also be eligible for discretionary bonus and a comprehensive benefits package.
- L.E.K. Consulting offers a competitive total rewards package including medical, dental, vision, life and disability insurance, 401(k) with employer contribution, HSA contributions (where applicable), paid time off, and other firm-sponsored benefits.
- This role is based in either our Boston or Chicago office and follows our hybrid work model for U.S. offices. We require employees to be in their assigned home office Tuesday, Wednesday, and Thursday each week, as well as the first Friday of each month.
- Applicants must be legally authorized to work in the United States on a permanent basis without the need for employer sponsorship. Unfortunately, we are unable to consider candidates requiring visa sponsorship, including but not limited to H-1B, TN, F-1 (OPT/CPT/STEM), or other work authorization.
- L.E.K. Consulting is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
- In accordance with applicable state and local laws, we will provide reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances.
- For more information and to apply, please visit: https://www.lek.com/careers/apply
