WCF Insurance is an “A” rated, innovative property and casualty carrier with more than a century of experience serving businesses across the Western United States. Since 1917, we have built our reputation on doing the right thing, being great at what we do, and helping others succeed. As we continue to grow, we are looking for individuals who share these values and want to contribute to delivering an excellent insurance experience.
Position Overview
The
VP of Sales Operations is responsible for developing and executing sales operations strategies that improve productivity, strengthen execution, and drive results across the sales organization.
The VP partners closely with Sales & Distribution, Underwriting, Marketing, Claims, Product, and IT teams to optimize processes, leverage technology, and deliver meaningful business insights. This role also leads sales operations, analytics, performance reporting, and continuous improvement initiatives that support WCF's long-term growth objectives. This is a full-time, exempt position based out of WCF's Sandy, Utah headquarters reporting to the SVP, Sales & Distribution.
Responsibilities
- Define and execute the enterprise sales operations strategy aligned with Sales & Distribution objectives.
- Translate go-to-market strategy into clear operating processes, priorities, and measurable outcomes across the sales organization.
- Establish standardized sales processes, governance frameworks, and operating rhythms to drive consistency and execution discipline.
- Optimize sales lifecycle efficiency by improving processes and removing friction.
- Develop and manage performance metrics, KPIs, and dashboards to monitor new business, retention, pipeline health, and productivity.
- Oversee CRM and sales technology ecosystem to ensure alignment with business needs, scalability, and data integrity.
- Partner cross-functionally to align sales execution with enterprise capabilities and improve customer and agent experience.
- Partner with IT department to design, prioritize, and deliver transformational projects, leveraging AI to drive innovation, efficiency, and business value.
- Collaborate with Underwriting, Marketing, Claims, and Product teams to ensure alignment between sales strategies and enterprise capabilities.
- Build, lead, and develop a high-performing sales operations team, establishing clear roles, accountability, and performance expectations.
- Drive sales productivity, execution discipline, and operational visibility across the organization.
- Assemble and deliver clear strategies and insights on performance, engagement, and production.
- Ensure consistent, scalable sales processes and performance management across all regions and channels.
- Maintain accurate forecasting, pipeline visibility, and performance reporting.
- Evaluate alternative distribution models and/or integrate merger and acquisition opportunities.
- Deliver executive insights to support strategic decision-making.
- Ensure compliance with regulatory requirements and internal policies.
- Foster a culture of accountability, continuous improvement, and operational excellence.
- Partner with senior leadership to align sales operations with enterprise growth objectives.
Qualifications
- Bachelor’s degree in business, marketing, finance, or a related field; advanced degree preferred.
- At least ten years of progressive leadership experience in sales operations, distribution, or insurance operations.
- Deep understanding of commercial P&C insurance products and distribution channels.
- Demonstrated ability to drive operational performance, productivity, and process improvement at scale.
- Experience with CRM platforms, sales analytics, and performance reporting tools.
- Proven ability to influence executive stakeholders and operate effectively in a matrixed environment.
- Strong analytical, strategic thinking, and decision-making skills.
- Excellent communication and leadership capabilities.
Benefits
WCF Insurance offers an extensive compensation package. Benefits include:
- Medical, dental, and vision insurance.
- Company paid life insurance
- 401K with a generous 6% employer match
- Employee Assistance Program (EAP)
- Time off to volunteer in the local community
- All employees earn 4 weeks of vacation their first year.
The expected salary range for this position is 129,900.00-182,600.00. This salary range depends on experience, education, and location for this specific position.
Current WCF Employees
Please apply through the "Internal Job Postings" tab within your employee Workday account.
Values
The person in this position must demonstrate the WCF values of doing the right thing, being great at your job, and helping others succeed to fulfill the company’s mission of excellence.
Working Conditions
This position is based in an office environment with adequate temperature and lighting control. There are no known hazardous or unpleasant conditions caused by noise, dust, or other environmental factors. There are potentially high-stress situations that require meeting deadlines. The employee must meet the job attendance requirements for this position.
Our People
WCF strives to provide an excellent work experience and cultivate an inclusive environment where anyone who embodies our values will thrive.
WCF Insurance is an Equal Opportunity Employer
WCF Insurance provides equal employment opportunity to all qualified applicants and employees regardless of race, color, religion, sex, age, national origin, veteran status, disability that can be reasonably accommodated, or any other basis prohibited by federal, state, or local law.
