Marketing & Sales Operations Specialist
Location: New Jersey Preferred (NYC Metro Area) – Primarily Remote, with occasional in-person meetings, customer events, trade shows, and planning sessions (typically a few times per month)
Reports to: VP of Strategic Marketing & Growth
About SOLATO
SOLATO is redefining how premium venues serve freshly made gelato and sorbet.
Our innovative capsule-based system enables hotels, corporate offices, airports, healthcare organizations, universities, and hospitality venues to offer premium-quality gelato and sorbet in minutes—without the complexity of traditional foodservice.
As we continue to expand across North America, we’re looking for a highly organized, proactive, and tech-savvy Marketing & Sales Operations Specialist to help power our commercial growth.
About the Role
This is a unique hybrid role at the intersection of Marketing, Sales, and Operations.
Working directly with the VP of Strategic Marketing & Growth, you’ll play a critical role in executing marketing campaigns, supporting sales initiatives, managing our CRM and pipeline, generating leads, and ensuring our commercial organization runs efficiently.
This role is ideal for someone who loves building systems, enjoys solving problems, and takes pride in making teams more efficient. You’ll be the operational partner to the VP of Strategic Marketing & Growth, helping ensure that great ideas are consistently turned into execution.
If you’re proactive, detail-oriented, tech-savvy, and excited to work in a fast-growing startup where your work has a direct impact on the business, we’d love to meet you.
Key Responsibilities
Lead Generation
- Research target companies and decision-makers across key industries.
- Build prospect lists using LinkedIn Sales Navigator, Apollo, Clay, and other prospecting tools.
- Support outbound prospecting and Account-Based Marketing (ABM) initiatives.
- Maintain, enrich, and organize prospect databases.
- Identify new lead generation opportunities and growth channels.
- Assist with inbound lead management and follow-up coordination.
- Support pipeline creation and lead nurturing initiatives.
Marketing Operations
- Coordinate and execute digital marketing campaigns.
- Manage LinkedIn Ads, Meta Ads, Google Ads, and programmatic advertising campaigns.
- Monitor campaign performance and recommend optimizations.
- Coordinate marketing projects, timelines, and deliverables.
- Support website updates, landing pages, and email marketing campaigns.
- Coordinate creative assets with designers and external partners.
- Assist with social media planning and content publishing.
- Support trade shows, customer activations, and marketing events.
Sales Operations & CRM
- Own and maintain CRM data integrity (Monday.com preferred).
- Build, organize, and optimize sales pipelines.
- Ensure CRM accuracy, reporting consistency, and data quality.
- Create dashboards and reports to track sales performance.
- Monitor lead flow, pipeline progression, and conversion rates.
- Build automations and workflows that improve team productivity.
- Support sales forecasting and pipeline reporting.
- Help identify bottlenecks and opportunities within the sales process.
Reporting & Analytics
- Track Marketing and Sales KPIs.
- Prepare weekly and monthly performance reports.
- Analyze campaign performance and lead quality.
- Monitor funnel conversion and pipeline health.
- Measure ROI across marketing initiatives.
- Provide actionable insights to improve commercial performance.
Executive & Commercial Support
- Support product launches and go-to-market initiatives.
- Prepare sales presentations, proposals, and marketing materials.
- Coordinate projects across Marketing and Sales.
- Assist with distributor initiatives and strategic partnerships.
- Help prioritize projects and keep execution on track.
- Provide day-to-day operational support to the VP of Strategic Marketing & Growth.
Qualifications
Required
- 2–5 years of experience in Marketing Operations, Sales Operations, Growth Marketing, Demand Generation, or a similar B2B role.
- Experience managing CRM platforms (Monday.com preferred; HubSpot or Salesforce also considered).
- Experience managing LinkedIn Ads and Meta Ads campaigns.
- Familiarity with Google Ads and paid digital marketing.
- Strong organizational and project management skills.
- Advanced proficiency in Microsoft Excel and/or Google Sheets.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Self-starter with exceptional attention to detail and a proactive mindset.
Preferred
Experience with:
- Monday.com
- LinkedIn Sales Navigator
- Apollo
- Clay
- Google Analytics (GA4)
- Looker Studio
- Canva
- WordPress
- HubSpot Marketing or Mailchimp
- Programmatic advertising platforms
- Zapier or Make
- AI tools such as ChatGPT for research, productivity, and content creation
What Success Looks Like
Within your first 90 days, you will have:
- Built and maintained a clean, scalable CRM and sales pipeline.
- Improved visibility into sales and marketing performance through dashboards and reporting.
- Launched and optimized lead generation campaigns across multiple channels.
- Implemented workflow automations that improve team efficiency.
- Established repeatable processes for lead management and pipeline tracking.
- Become the operational backbone supporting both the Marketing and Sales functions.
Who You Are
- Highly organized and naturally proactive.
- A problem solver who enjoys improving processes.
- Comfortable taking ownership and working independently.
- Curious, analytical, and eager to learn new tools and technologies.
- Detail-oriented without losing sight of the bigger picture.
- Able to manage multiple projects simultaneously while maintaining high-quality execution.
- Passionate about technology, automation, and continuous improvement.
- Excited to work in a startup environment where your ideas and contributions make a real impact.
Why Join SOLATO?
- Join a fast-growing company transforming the premium hospitality and workplace experience.
- Work directly with executive leadership and play a key role in shaping the company’s commercial growth.
- Gain exposure across Marketing, Sales, Business Development, and Commercial Operations.
- Own meaningful projects from strategy through execution.
- Work with modern marketing, CRM, AI, and automation tools.
- Enjoy significant opportunities for professional growth as the company continues to scale.
Compensation & Benefits
- Competitive salary based on experience.
- Performance-based bonus opportunity.
- Primarily remote work with a flexible schedule.
- Occasional travel for customer meetings, trade shows, and company events.
- Opportunity to grow into a leadership role as SOLATO expands.
Why This Role Matters
At SOLATO, we move quickly, think creatively, and value people who take initiative. This role is more than a marketing position—it’s an opportunity to become a key member of our commercial team and help build the systems, processes, and campaigns that drive our growth.
If you’re someone who enjoys making things happen, thrives on organization and execution, and wants to build something meaningful alongside a passionate team, we’d love to hear from you.
