About InTouchLinkInTouchLink provides communication, engagement and operational technology for senior living communities. We are looking for a practical, organized marketer who can help us turn good ideas into measurable activity and keep marketing and sales working from the same playbook.
The RoleThis is a hands-on management role for someone who can lead the charge on InTouchLink’s brand positioning, identify meaningful marketing opportunities, and turn a wide range of ideas into one clear, structured vision. The person will work across departments to coordinate marketing priorities, support sales opportunities, manage execution in HubSpot and report on what is actually working.
What You’ll Own- Plan and coordinate marketing campaigns, content, webinars, events and partner initiatives.
- Manage website updates and coordinate external vendors where needed.
- Maintain HubSpot data quality, campaign tracking, dashboards and reporting.
- Support sales with collateral, account research and targeted re-engagement campaigns.
- Help move stalled opportunities forward with practical, account-specific marketing actions.
- Track lead sources, campaign performance, event results and revenue attribution.
- Create a simple weekly report showing activity, results, priorities and next steps.
- Lead and strengthen InTouchLink’s brand positioning across our market, messaging and customer touchpoints.
- Bring together ideas and needs from sales, product, leadership and other departments into a centralized marketing plan.
- Document repeatable processes so marketing work is organized and easy to hand off.
What We’re Looking For- Approximately 3–5 years of experience in B2B marketing, marketing operations, revenue operations or a similar role.
- Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
- Strong writing, project-management and organizational skills.
- Comfort working independently in a growing software company where priorities can move quickly.
- An analytical mindset and the ability to connect marketing activity to sales outcomes.
- Management experience or demonstrated ability to lead cross-functional initiatives, align stakeholders and keep teams working toward a shared vision.
- Experience in SaaS, senior living, healthcare or a related B2B market is an asset.
What Success Looks Like- Marketing priorities are clear, organized and completed on time.
- HubSpot data and reporting are reliable enough to support decisions.
- Sales receives useful support on priority opportunities.
- We can clearly see which campaigns, events and partnerships are producing results.
- Leadership receives a concise weekly view of progress, outcomes and next steps.
- InTouchLink has a clear, consistent brand position and a centralized marketing vision that guides work across departments.
How to ApplyPlease send a résumé and a short note explaining why this role interests you. Examples of relevant campaigns, reporting or HubSpot work are welcome but not required.
