US GTM Lead – Creator Economy & AI
Location: Mumbai (WFO/Hybrid)
Experience: 5–10 Years
Type: Full-time
Market: United States
Function: Go-to-Market / Sales / Business Development
Mandatory
Please fill the google application form to be considered on priority
(https://forms.gle/mS3YACMtvouwai4L8)
About Discovr AI
Discovr AI is building the AI infrastructure for creator advertising, helping brands and agencies automate creator discovery, brand safety, content intelligence, campaign workflows, and decision-making.
We are already working with leading brands across India and are now building our US business from the ground up.
The Role
We are looking for a US GTM Lead to own our entry and growth in the US market.
This is a 0→1→10 role. You will work directly with the founders to define our US ICP, build the pipeline, open enterprise relationships, close initial customers, develop partnerships, and create the GTM playbook that we can scale.
We are specifically looking for someone who has already built or scaled a business, product, or sales motion in the US creator economy / influencer marketing ecosystem.
What You'll Own
- Build and execute Discovr AI's US GTM strategy across brands, agencies and creator-economy businesses.
- Define ICP, target accounts, positioning, messaging and outbound strategy.
- Personally source, run, negotiate and close US enterprise and mid-market opportunities.
- Leverage your existing network across brands, agencies, influencer/creator marketing leaders and ecosystem partners.
- Build strategic partnerships and identify new US revenue channels.
- Establish our CRM, sales processes, pipeline management and GTM infrastructure.
- Work closely with the founders and product team to translate US market feedback into product and positioning decisions.
- Use AI and automation to make prospecting, research and sales execution more scalable.
What We're Looking For
Must have:
- 5–10 years in GTM / Sales / Business Development / Commercial leadership.
- Strong US market experience.
- Proven experience in influencer marketing, creator economy, creator advertising, MarTech, AdTech or a closely related space.
- Experience building something from 0→1—a market, territory, sales motion, or business.
- Strong track record of personally closing deals with brands, agencies or enterprise customers.
- Existing relationships/network across the US creator and advertising ecosystem.
- Comfortable operating in an early-stage environment with no established playbook.
Strong plus:
- Founding/early sales or GTM hire at a startup.
- Experience selling SaaS, AI, MarTech or AdTech products.
- Experience launching an international business or entering a new market.
- Experience building outbound/ABM motions and using AI for sales automation.
This Role Is For You If...
- You've already built or have a strong exposure of the US creator economy and want to own the next 0→1 chapter of an AI-native company.
- You won't inherit a territory or an existing playbook.
- You'll build it.
Apply if you've done it before or consider yourself a strong fit :)
