Director of Sales Operations & Enablement
This hybrid based role is located in Cuyahoga Falls OH - approx 45 mins south of Cleveland & will require the applicant to live within a reasonable commuting distance from Cuyahoga Falls OH.
Reports to: EVP Commercial
Position Summary:
We are seeking a strategic and hands-on Director of Sales Operations & Enablement to lead the transformation of our sales organization. This role is critical in driving sales productivity, improving engagement, and shifting our sales culture by instilling rigor, process, and accountability. You will own the design, implementation, and continuous improvement of our sales operations function, working closely with sales leadership, product management, marketing, operations, and executive stakeholders.
The ideal candidate is a strong operator and coach who understands modern sales methodologies, builds scalable systems, and thrives on turning ambiguity into structure.
Key Responsibilities:
- Sales Methodology & Process Implementation:
- Introduce and reinforce a scalable sales methodology across the go-to-market (GTM) team. Standardize and implement sales processes to drive consistency and efficiency across the funnel.
- Sales Effectiveness & Productivity:
- Develop and manage KPIs, tools, and frameworks that enable sales leaders and Regional Sales Managers (RSMs) to drive performance, accountability, and continuous improvement.
- Sales Playbook Development & Integration:
- Build and maintain sales playbooks aligned with buyer journeys, value messaging, and product positioning. Ensure integration into daily workflows and systems.
- Daily Standard Work & Coaching:
- Establish daily/weekly operating rhythms for sales leaders and teams, including funnel reviews, forecasting cadences, and coaching frameworks.
- Sales Training & Onboarding:
- Own onboarding programs for new sales hires, ensuring rapid ramp-up. Design ongoing training for product knowledge, skills development, and methodology reinforcement.
- Sales Tools & CRM Optimization:
- Drive adoption of sales tools (including Salesforce), ensuring they are configured and leveraged to support workflows, forecasting accuracy, and pipeline visibility.
- Forecasting & Funnel Management:
- Support RSMs and sales leaders in improving forecast accuracy and pipeline health. Implement tools and routines to ensure data-driven decision-making.
- Change Management & Cultural Shift:
- Lead enablement efforts that support broader sales transformation, embedding discipline, accountability, and collaboration across the team.
- Territory Strategy & Coverage Optimization:
- Collaborate with sales leadership to ensure effective territory planning, account assignment, and resource alignment.
- Executive Communication & Alignment:
- Act as a key liaison between the sales team and executive sponsors. Provide visibility into progress, challenges, and strategic initiatives.
Qualifications:
- 8+ years of experience in Sales Operations roles, preferably in B2B or SaaS environments.
- Proven track record of designing and scaling sales operations/enablement programs that drive measurable results.
- Deep understanding of sales methodologies (e.g., MEDDICC, Challenger, SPIN, Sandler, etc.) and experience embedding them across teams.
- Expertise in Salesforce CRM and sales tech stacks (e.g., SalesLoft, Gong, Seismic, etc.).
- Exceptional communication, change management, facilitation, and coaching skills.
- Strong analytical mindset; comfortable using data to guide decisions.
- Experience leading change in fast-paced, growing organizations.
- Bachelor’s degree required; MBA or related advanced degree is a plus.
