Description
FR Conversions is seeking an experienced and execution-focused Director of Sales Operations to manage and optimize the day-to-day operational infrastructure that supports our sales performance and organization. This role is accountable for translating sales strategy into disciplined processes, reliable systems, and consistent execution.
The Director of Sales Operations has responsibility to ensure that the inside sales team is supporting the outside team, ensures that the tools, processes, data, and teams supporting Sales operate efficiently, accurately, and in alignment with established goals for the business. The role will be both tactical and strategic, with a strong emphasis on streamlining order-to-cash processes, driving continuous process automation and improvement, enhancing cross-functional collaboration, and making FR Conversions easier to do business with.
The Director of Sales Operations serves as a key partner to Sales leadership and actively engages cross-functional teams including Finance, Production Planning, Manufacturing, Marketing, Service Operations and Warranty, Supply Chain, Engineering, and IT, ensuring that sales activity is supported by scalable, well-defined operating structures and clear communications to ensure we create conditions to consistently meet and exceed customer expectations. Sales Operations will also interface frequently with dealers and customers, wholesale financing partners, and lead reviews with the CEO and Executive Team to review weekly and monthly sales KPIs.
Key Responsibilities
Sales Operations Leadership
- Directly manage and develop the team within Inside Sales and Sales Support, ensuring consistent execution of established sales strategies.
- Translate sales leadership objectives and goals into clear operational plans, workflows, and performance expectations.
- Establish and monitor KPIs related to execution, efficiency, order accuracy, and service levels.
- Foster a collaborative, accountability-driven culture focused on reliability, responsiveness, and continuous improvement.
Sales Process & Process Optimization
- Own and continuously improve end-to-end sales processes, from lead intake and qualification through order entry, fulfillment coordination, and post-sale support.
- Partner key stakeholders to optimize Salesforce (CRM), and related systems to improve data accuracy, visibility, and efficiency.
- Responsible for ensuring that there is an alignment between sales, customers, production, planning, and logistics.
Forecasting, Reporting & Analytics
- Responsible for developing effective reporting, dashboards, and performance metric tracking used by segment VPs and executive leadership.
- Leverage Salesforce for forecasting, pipeline visibility by ensuring accurate data inputs, timely updates, and disciplined pipeline management.
- Analyze order flow, backlog, and execution trends to surface risks and operational constraints.
- Provide data insights and recommendations to Sales leadership to support planning and prioritization.
Pipeline & Demand Management
- Oversee lead management, opportunity tracking, and pipeline health to support revenue growth and operational planning.
- Collaborate closely with Product, Marketing, and Sales leadership to align demand generation with production capacity and market strategy.
Cross-Functional Collaboration
- Serve as the primary operational liaison between Sales and Manufacturing, Supply Chain, Engineering, Quality, Finance, and IT.
- Coordinate order handoffs, production readiness, and delivery expectations to ensure commitments made by Sales are executable by the company.
- Support new product launches and pricing or process changes by ensuring operational readiness and clear internal communication.
- Partner closely with Logistics to ensure smooth order execution, delivery coordination, and customer updates.
Talent Development & Performance Management
- Coach, mentor, and develop team members, providing regular feedback and performance evaluations.
- Identify skill gaps and training needs to strengthen sales execution and operational capability.
- Support workforce planning and scaling efforts as the organization grows.
Salary & Compensation
This is a full-time, salaried position with compensation based on experience and qualifications. Performance-based incentives may be offered. All compensation is subject to applicable labor laws and FR Conversions company policies.
Why Work with FR Conversions?
FR Conversions is a mission-driven manufacturer delivering accessible, emergency, and specialty vehicle solutions that improve lives and communities. Our core values of
Customer Commitment, Accountability and Respect & Appreciation drive our team’s behavior everyday, in support of our mission of
Engineered to Serve. As Director of Sales Operations, you will play a pivotal role in enabling growth, strengthening execution, and building scalable systems that support our people and customers. We offer a collaborative culture, competitive benefits, and the opportunity to make a meaningful impact in a growing organization.
Qualifications
Requirements & Qualifications
- Bachelor’s degree in either Business, Operations, Supply Chain, or a related field is required; advanced degree a plus.
- Minimum of 8+ years of progressive experience in sales, sales operations, inside sales, sales management or commercial operations.
- Prior experience in manufacturing, automotive, vehicle conversion, or complex build-to-order environments preferred.
- Demonstrated success leading cross-functional teams and optimizing sales and operational processes.
- Strong analytical skills with experience in sales forecasting, KPI development, and performance reporting.
- Proficiency with Salesforce or similar CRM and ERP systems; ability to translate data into actionable insights.
- Excellent leadership, communication, and stakeholder management skills.
- Strong operational mindset with the ability to execute within defined strategy rather than create high-level commercial strategy.
- Proven ability to manage complexity, prioritize competing demands, and drive disciplined execution in a fast-growing organization.
- Be able to provide at least two recent references of managers who can speak to your performance.
