About Global-e
Global-e (Nasdaq: GLBE) is the world’s leading platform for enabling global, direct-to-consumer cross-border e-commerce. We support hundreds of brands and retailers worldwide by managing localization, payments, duties, logistics, and compliance — end-to-end.
As our GTM motion scales, HubSpot sits at the core of our commercial engine. This role owns that engine.
The Role
We are looking for a Senior Business Operations Manager (CRM & Sales Programs) to lead our HubSpot architecture, automation, and CRM-driven GTM programs across Sales, Partnerships, BDE, and Customer Success.
This is a senior, hands-on leadership role requiring deep HubSpot expertise in a large, complex tech organization. You will design scalable CRM architecture, lead cross-functional technical initiatives, and translate GTM needs into robust, future-proof systems.
You’ll work closely with Revenue Operations, Business Operations, Data, IT, R&D, and GTM leadership to ensure HubSpot supports real-world sales flows, AI-driven initiatives, and long-term scale.
Requirements:
Key Responsibilities
HubSpot Architecture & Ownership
- Lead, design, and own HubSpot architecture end-to-end, including:
-Workflows, automation, lifecycle logic
-Custom objects, properties, and data models
-Sales, Partnerships, BDE, and CSM pipelines
-Native and API-based integrations
- Ensure HubSpot remains a scalable system of record aligned with GTM strategy and operating reality
- Drive continuous optimization, governance, and technical best practices
Dashboards, Reporting & Self-Service Analytics
- Build and maintain a scalable, self-service reporting infrastructure in HubSpot. Own and evolve key dashboards, including:
-Sales dashboard (pipeline health, conversion, forecasting)
-Partnerships dashboard (sourcing, influence, revenue attribution)
-BDE dashboard, including sequence performance and source analysis
-CSM dashboard, including Winn AI-driven automations and signals
- Ensure reporting consistency across teams and alignment with BI / Finance
Sales Programs, Sequences & Automation
- Own sequence architecture and governance across Sales and BDE teams
- Lead automation initiatives across:
-Lead routing and qualification
-CSM health scoring and churn risk automation
-Meeting preparation workflows using HubSpot AI tools
- Partner with GTM leaders to design programs that improve efficiency, conversion, and time-to-value
AI Programs & Advanced Initiatives
- Support and help manage AI-driven lead generation and GTM programs, including:
-HubSpot and external AI integrations
-Architecture, data flows, and infrastructure dependencies
-Day-to-day program ownership: bugs, GTM requests, prioritization, and fixes
- Act as the CRM/RevOps partner to R&D on AI-related initiatives
Cross-Functional Technical Leadership
- Lead complex, cross-functional CRM and GTM projects involving:
-Revenue Operations
-Business Operations
-Data & BI
-IT & R&D
-Sales, Partnerships, and Customer Success
- Translate business requirements into clear technical solutions and execution plans
- Serve as a trusted partner to senior GTM leadership on CRM and sales program design
Requirements
- 5+ years of hands-on HubSpot experience in a large, high-growth tech or SaaS organization
- Deep expertise in HubSpot architecture: workflows, custom objects, pipelines, automation, and integrations
- Strong understanding of end-to-end sales flows, GTM motions, and commercial challenges at scale
- Proven experience leading complex, cross-functional technical projects
- Experience building advanced dashboards and scalable reporting frameworks
- Familiarity with AI-driven sales and RevOps initiatives (HubSpot AI, conversational AI, lead scoring, automation)
- Strong stakeholder management skills and ability to influence without authority
- Highly structured, systems-oriented, and comfortable operating in a fast-paced environment
