A high growth technology company is entering a new era of global expansion — with operations spanning Asia Pacific and the Middle East and now scaling their footprint to other continents. To support this transformation, we are seeking a senior leader who can bridge strategy and execution, consulting structure and commercial reality.
This role carries the accountability of building a full-suite global B2C GTM function — from blueprint to execution — and will directly influence executive decisions across brand, market entry, and performance
.
This role is designed for a leader who combines strategic clarity, gravity and readiness, high level of thought leadership, commercial depth, and the ability to influence C-suite stakeholder
s.
1. B2C Go-to-Mar
- ketDesign and lead the complete B2C GTM framework for the company’s global products — building value propositions that resonate across multiple consumer marke
- ts.Define how brand, product, and performance marketing intersect to create commercial impact — owning the strategy from proposition through executi
- on.Strengthen marketing performance metrics and align with the commercial teams on customer acquisition and retention strategi
- es.Develop scalable market entry playbooks for new countries, ensuring speed, consistency, and localized differentiati
- on.Partner with Product, Marketing, and RevOps to evolve the customer experience and align pricing, packaging, and communications with business outcom
- es.Act as the senior commercial voice for B2C, translating data and market signals into strategic, actionable insigh
ts.
2. Consulting & Transformation Leader
- shipBring structured, consulting-grade thinking to re-architect how the company approaches gro
- wth.Build frameworks, toolkits, and case-study-based approaches that translate into executable commercial action pl
- ans.Serve as the bridge between consulting discipline and operator execution — able to present to the Board one day and deploy playbooks in the market the n
- ext.Lead internal alignment across Product, Technology, Finance, and Commercial to embed a unified operating rhythm for B2C GTM transformat
- ion.Use evidence-based methodologies and proven transformation case studies to guide decision-making and accelerate readin
- ess.Provide thought leadership on commercial transformation, ensuring the company moves from a basic B2C GTM maturity to a globally consistent and high-performing growth eng
ine.
The Ideal Cand
- idateExperience: 10–15 years in B2C GTM, commercial, or transformation leadership within technology, telco, or digital platform sec
- tors.Consulting DNA: Former McKinsey, Bain, BCG, Accenture Strategy, or Big 4 practices (Monitor Deloitte, etc), now operating in a business-side commercial leadership
- role.Functional Strengths: Value proposition design, brand architecture, performance marketing, pricing strategy, partner enablement, and GTM scalabi
- lity.Strategic Depth: Proven record of building or transforming GTM and commercial frameworks in high-growth or transformation-stage organizat
- ions.Leadership Style: Structured, calm under pressure, and able to influence diverse senior stakeholders with clarity and l
- ogic.Scope Readiness: Global mindset — able to operate across multiple time zones and business cult
- ures.Personal Traits: Analytical yet pragmatic; resilient in ambiguity; drives execution through influence and systems thinking rather than hiera
rchy.
At Substance, we believe in genuine connections, not just filling roles. If your profile is a strong match, you’ll hear from us within 1-2 weeks. If not, no empty promises just know we appreciate your interest, and we’ll keep you in mind for future opportunities where you can truly make an impact. Our focus is on building meaningful partnerships, so when the right role comes along, we’ll be ready to make it
count.
Getsubstance.co Pte. Ltd. | EA License No:
24C2398
