About Focal AI
Focal AI is the number #1 AI Assistant for financial and wealth advisors in Canada. We already serve advisors at leading organizations like IPC, Designed Wealth Management and Assante. Focal's AI Assistant enables advisors to streamline their operations from providing note-taking and data entry automation workflows that help them save 15+ hours a week.
The opportunity
We’re hiring our founding GTM Lead to lead the build out the revenue engine from the ground up. This is not a plug-and-play closing seat. You’ll work directly with the founders to shape our go-to-market motion, refine our messaging, own deals end to end, and help define how Focal wins in the market. You’ll sell into advisory firms, and larger financial institutions that need a secure, compliant, high-ROI way to automate meeting workflows, advisor admin, CRM updates, and client follow-up. This role is for someone who wants to build the playbook, not inherit it.
What you’ll own
- Own the full sales and GTM cycle from first conversation through close and expansion
- Build pipeline through outbound prospecting, relationship-building, and disciplined follow-up
- Run consultative discovery around advisor workflows, operational pain, compliance requirements, and growth goals
- Deliver compelling demos that connect Focal’s product to measurable customer outcomes
- Partner with the founders to sharpen ICP, messaging, pricing feedback, and competitive positioning
- Work cross-functionally with product and customer success to translate market feedback into product and onboarding improvements
- Build repeatable sales assets and systems, including playbooks, objection handling, call notes, and forecast hygiene
- Help transition Focal from founder-led sales to a repeatable, scalable GTM motion
What we’re looking for
- 4+ years of experience in high growth company with a background in Product, Operations, Sales or GTM
- Consistent track record of hitting or exceeding sales quota
- Strong discovery, demo, negotiation, and closing skills
- Ability to sell to multiple stakeholders, including advisors, operations leaders, compliance teams, and executive buyers
- Comfort in ambiguous, fast-moving environments where process is still being built
- Excellent written and verbal communication
- High ownership, strong judgment, and genuine customer empathy
Why join Focal
Focal already has a differentiated story in market: it is positioned as more than an AI note-taker, with workflow automation, enterprise services, and behavioral-finance-informed coaching for advisory firms. Public customer examples on the site cite 10 to 15 hours saved per week, dramatically faster workflows, and revenue growth in one case study.
You’ll join early, work directly with the founders, influence product and GTM, and help build the category, not just sell into it.
Compensation
Base: [$100,000]
OTE: [$100,000]
Benefits: Health Insurance, Holidays, Sick Leave
