GTM (Go-To-Market) Strategist

UpTye • Full-time • Gurugram, IN • 1d ago

Role Overview

We are looking for a commercially sharp GTM Strategist to drive market expansion, deal flow, and platform positioning within the startup and investment ecosystem.
This role sits at the intersection of founders, investors, and strategic opportunities. You will be responsible for designing and executing go-to-market strategies that attract high-quality startups, engage investors, and drive meaningful transactions across the platform.

Key Responsibilities

Build and execute GTM strategies to drive startup onboarding and investor engagement
Identify and target high-potential founders, SMEs, and companies exploring fundraising, M&A, or strategic partnerships
Develop clear positioning and messaging for different stakeholder groups (founders, investors, partners)
Drive deal flow generation through outbound, partnerships, and ecosystem-led initiatives
Work closely with BD and leadership teams to align on pipeline and conversion strategy
Create and optimize acquisition channels (LinkedIn, email, founder communities, events, partnerships)
Track funnel metrics from outreach to deal conversion and optimize for efficiency
Stay updated on market trends across venture capital, private equity, and startup ecosystems

What We’re Looking For

2–5 years of experience in GTM, growth, strategy, or ecosystem roles
Strong understanding of startup, VC, PE, or M&A ecosystems
Ability to think commercially and drive revenue-linked outcomes
Excellent communication skills with the ability to engage founders and investors
High ownership mindset with strong execution capability
Experience in fintech, investment platforms, or transaction-driven environments is highly preferred

Key Traits

Strong deal-oriented thinking
Ability to operate in high-trust, founder-facing environments
Structured yet fast-moving execution style
Strong stakeholder management across founders, investors, and internal teams

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