About TouchCare
TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.
The Role
The
Revenue Operations Manager owns the systems, data, and execution infrastructure that power TouchCare’s marketing engine. This role ensures campaigns are built, deployed, and tracked effectively across the full funnel—from acquisition through conversion—while maintaining clean data, accurate reporting, and scalable processes. Working closely with marketing, sales, and leadership, this individual translates strategy into execution by managing the tech stack, enabling segmentation and automation, and providing the insights needed to optimize performance and drive pipeline growth.
What You’ll Do
- Own the marketing tech stack, including CRM, email platforms, and automation tools. Current martech stack includes: MailChimp, Apollo, WordPress, Google Analytics, Salesforce, Heymarket, Unbounce, and Benefitflow.
- Working through the Creative Team, this role is responsible for building, QA’ing, and deploying campaigns, journeys, and lifecycle programs across channels
- Manage segmentation, audience lists, and data integrity to ensure accurate targeting and data throughput
- Own reporting and tracking of leads across the full funnel—from acquisition through nurture to conversion
- Develop opportunity scoring and likelihood models
- Track stage progression and conversion rates
- Provide insights to inform campaigns that accelerate movement through the funnel
- Ensure campaigns are technically sound, properly tracked, and scalable across systems. Implements programs based on industry best practices and compliance standards.
- Maintain data accuracy and consistency across marketing and sales platforms
- Partner with sales operations on pipeline visibility, attribution, and reporting alignment
- Support performance analysis and dashboarding to inform strategic decision-making
Ideal Candidate
- 4+ years of experience in project management, marketing operations, or CRM/marketing automation roles
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Pardot)
- Understanding of lead lifecycle management, funnel stages, and pipeline progression
- Experience building and deploying campaigns, workflows, and nurture programs
- Proven ability to manage segmentation, audience targeting, and data integrity across systems
- Experience with reporting and analytics, including funnel conversion, attribution, and campaign performance
- Ability to translate data into actionable insights to inform marketing and growth strategies
- Strong attention to detail with a focus on QA, accuracy, and scalability
- Comfortable working cross-functionally with marketing, sales, and leadership teams
- Highly organized with the ability to manage multiple projects and priorities simultaneously
- Data-driven mindset with a strong problem-solving orientation
What We Offer
- Competitive base salary commensurate with experience
- Opportunity to build and shape company culture from day one
- Direct impact on improving financial wellness for thousands of employees
- Flexible benefits package
W
hy Join Us?
- Impactful Growth: Lead the expansion of specialized services that provide critical support to members during complex life events.
- Collaborative Environment: Work closely with a supportive team across Sales, Client Success, Product, and Marketing.
- Strategic Leadership: Shape the go-to-market strategy and future evolution of TouchCare’s specialized portfolio.
Location: This position will be in-person, 5 days a week in the Stamford office.
