Do you want your marketing talents to make a difference in the world? Join Hedy & Hopp, where we help healthcare organizations tackle their biggest marketing challenges with full-service solutions that bring the results—and the joy.
Position Overview
The Marketing & Sales Ops Manager’s focus is to manage and promote the Hedy & Hopp brand to help H&H stand out as a market leader and generate demand and net new client relationships for the agency.
This position will focus 100% on H&H marketing and lead generation (no agency client work), and the focus areas may shift with agency growth objectives, positioning, and quarterly goals.
Key focus areas include: managing and enhancing the agency’s digital presence(including website and social media accounts), leading H&H’s thought leadership and content strategy, developing and executing lead generation strategies, and managing marketing and sales operations.
The Marketing & Sales Ops Manager will report directly to the company’s Director of Growthand work closely with the company’s CEO. Though collaboration is expected, this is a high-trust role, and day-to-day duties will be expected to be executed with minimal oversight.
Areas of Responsibility:
- Execute a marketing and lead generation strategy to raise H&H’s visibility among key prospects to drive qualified sales meetings
- Manage H&H’s online presence, including identifying opportunities to raise the visibility of our brand and content and ensuring our brand’s consistency in aesthetics and tone
Content Strategy, Distribution, and Promotion
- Develop and execute against a content calendar, including H&H’s blog, website, social platforms, email marketing, and other available platforms
- Ensure content is published on a timely basis, according to the calendar and predefined strategy
- Utilize MailChimp and Hubspot to create and send weekly email series
Content Creation
- Develop content for any necessary agency marketing materials, including website copy, sales materials (collateral, presentations), social media posts, email content, etc.
- Leverage templates and designs (CMS, Canva) to execute designs for H&H content, including, sales materials, social media posts, etc.
- Collaborate with subject matter experts within H&H, if needed, to identify relevant content topics.
Manage and expand H&H’s Lead Generation Strategy
- Build, launch, and manage day-to-day lead generation campaigns across paid media, email, and organic channels
- Set up and maintain landing pages, forms, and conversion paths to capture and route inbound leads
- Coordinate with internal teams and external partners to launch campaigns on time and ensure asset readiness
- QA campaigns, links, tracking, and attribution to ensure accurate performance measurement
- Support webinar, event, and content promotion execution to drive registrations and lead capture
- Utilizing and maximizing HubSpot data for lead generation and prospect nurturing. Creating workflows and email automations to support sales activities.
Manage H&H’s Trade Show and Conference presence
- Prepare an annual list of all potential trade shows and conferences that have potential value for H&H’s attendance
- Develop cost analysis, timing, and scheduling for events to identify the final list for the year
- Collaborate with Director of Growth and CEO to develop speaking abstracts for industry events
- Manage speaking abstract submission, according to event deadlines
- Complete event registration and trade show booth organization
- Manage attendance of the event, including booth assets, travel details.
- Manage all sponsorship opportunities for the event
- Manage pre-event attendee engagement as well as post-event attendee follow-up to drive leads
- Identify other speaking opportunities, such as podcasts or webinars
Manage and Co-Produce H&H’s podcast - We Are, Marketing Happy
- Develop podcast content and promotion strategy
- Coordinate schedule and publishing with podcast production vendor
- Develop show prep and show notes for each episode
- Occasional Guest Management, including identifying, contacting, and managing guest appearances
Manage H&H’s Annual Swag Plan
- Develop and maintain the annual swag plan and budget
- Research and ideate new swag ideas aligned to brand standards and preferences
- Source vendors, request quotes, and manage ordering to ensure quality, cost efficiency, and timely delivery
- Oversee inventory levels, track usage, and plan reorders
- Manage fulfillment logistics, including packaging, shipping, and distribution for clients and employees
- Track spend against budget and identify opportunities for cost savings or consolidation
Budgeting and Reporting
- Create and share monthly report on marketing performance, including leads driven and program ROI
Qualifications:
- 3+ years' experience in marketing - preferably healthcare client-side or healthcare agency experience is a plus
- 3+ years' experience in content development - social and long form content preferred
- Ability to multi-task and self-manage
- Strong verbal, written, and organizational skills
- Although this position is primarily remote, the selected applicant must live in the greater St. Louis, MO area.
Who is Hedy & Hopp?
Hedy & Hopp is an independent, women-owned full-service marketing agency. Our purpose is to help more patients find access to care. We do so by helping healthcare organizations tackle their biggest marketing challenges with full-service solutions that bring the results—and the joy.
Our Core Values:
- Kind over Nice
- Own the Solve
- Pivot with Positivity
- Assume Good Intent
- Create Space for Growth
Our organization provides a unique environment where work-life balance is not one size fits all and where people can show up as their true selves, each and every day.
For more information, check out our website at: hedyandhopp.com
What We Offer
- Competitive base salary
- Health, dental, and vision insurance
- Employer-paid short-term disability
- Employer-paid life insurance
- 401(k) with employer match
- Generous PTO allowance
- Paid parental leave
- Half-day Fridays year-round (we close at 1pm CT)
- Flexible hours / remote work options
- Company-provided equipment
Equality Opportunity Employer Statement
Hedy & Hopp is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
