About CertifyOS
CertifyOS is building the data infrastructure that powers modern healthcare.
Today, healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work, regulatory risk, and higher costs across the system. We’re solving that problem.
Our API-first platform automates provider licensing, enrollment, credentialing, and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate, compliant, and reliable provider networks at scale.
Our vision is simple:
One API. One provider ID. Frictionless provider data.
We’re backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS, we value authenticity, accountability, collaboration, results, and openness to feedback. We’re building a high-ownership team focused on solving real infrastructure problems that impact millions of patients.
About The Role
- We are seeking an AI-native GTM Engineer to build and maintain the technical infrastructure that powers Certify's go-to-market motion. This is a hands-on, high-leverage role at the intersection of engineering, marketing operations, and revenue strategy — built for someone who thinks in systems, automates relentlessly, and measures everything.
- You will be the technical backbone of Certify's demand generation and revenue operations functions — owning the integrations, automations, and data pipelines that connect our marketing and sales stack. Working closely with Demand Generation, Revenue Operations, and
- Marketing leadership, you will ensure that every channel, workflow, and campaign operates flawlessly and is instrumented to generate actionable signal.
- This is not a traditional marketing ops role. We are looking for an engineer who is deeply excited about AI-driven GTM workflows and can build novel automations and tools that give Certify a scalable, compounding advantage in how we acquire and retain customers.
What You'll Do
- Marketing & GTM Automation
- Design, build, and maintain automated workflows across Certify's entire GTM stack — HubSpot, landing pages, email, social media, ad platforms, and data enrichment tools.
- Build AI-powered automation pipelines that reduce manual GTM work — including LLM-assisted personalization, automated nurture sequences, dynamic content triggers, and intent-based routing.
- Own the technical architecture of Certify's marketing automation infrastructure — ensuring workflows are reliable, scalable, and fully instrumented for measurement.
- Develop and maintain integration layers between all GTM tools (HubSpot, Salesforce, data enrichment providers, analytics platforms) — ensuring clean data flow and no broken handoffs.
- Landing Pages & Conversion Infrastructure
- Build and maintain Certify's landing page infrastructure — designing, deploying, and A/B testing pages that are optimized for conversion across paid, organic, and direct traffic.
- Implement and maintain web tracking infrastructure — ensuring pixel accuracy, event tracking, UTM consistency, and attribution models are functioning correctly across all acquisition channels.
- Collaborate with Demand Generation to rapidly prototype and ship new landing page variants, gated asset flows, and conversion experiments without bottlenecking the creative team.
- HubSpot & CRM Operations
- Own Certify's HubSpot instance end-to-end — managing data model integrity, workflow automation, lifecycle stage definitions, lead scoring, and reporting dashboards.
- Build and maintain the lead-to-opportunity handoff process — ensuring seamless, data-rich lead routing between marketing and sales with no data loss or latency.
- Partner with RevOps to align HubSpot data structures with Salesforce — maintaining a single source of truth for pipeline, attribution, and revenue reporting.
- Continuously audit and improve CRM data quality — building automated enrichment, deduplication, and hygiene workflows that keep the database clean and actionable.
- Email Infrastructure & Deliverability
- Own the technical health of Certify's email infrastructure — managing sending domains, DKIM/SPF/DMARC configuration, IP reputation, and deliverability monitoring.
- Build and maintain automated email sequences across the full funnel: prospect nurture, trial activation, customer onboarding, renewal, and re-engagement flows.
- Implement dynamic personalization logic in email workflows using behavioral signals, firmographic data, and AI-generated content variations.
- Social Media & Paid Channel Automation
- Build automation pipelines for social media publishing, scheduling, and performance monitoring — enabling the content team to operate at scale without manual bottlenecks.
- Manage technical integrations with paid advertising platforms (LinkedIn, Google) — ensuring audience syncs, conversion tracking, and attribution are functioning correctly.
- Build AI-assisted tools for content repurposing, social scheduling, and performance analysis that multiply the output of the marketing team without increasing headcount.
- Data, Analytics & Reporting
- Build and maintain GTM reporting infrastructure — ensuring leadership has real-time visibility into pipeline generation, channel performance, campaign attribution, and marketing ROI.
- Instrument every GTM workflow with appropriate tracking — building dashboards in HubSpot, Salesforce, or BI tools that surface the right metrics to the right stakeholders.
- Proactively identify data gaps, tracking failures, or attribution issues and fix them before they impact decision-making.
What Success Looks Like
- Stack Reliability: Zero critical automation failures per month; all GTM integrations monitored with automated alerting for breakage.
- Automation Coverage: 90%+ of repetitive GTM tasks automated within 6 months; measurable reduction in manual hours spent on campaign operations.
- Attribution Accuracy: Full-funnel attribution model live within 90 days; all channels tracked with UTM consistency and conversion event fidelity.
- HubSpot Health: CRM data quality score ≥90%; lead routing SLA met for 100% of MQLs; lifecycle stage accuracy maintained continuously.
- Email Performance: Deliverability rate ≥98%; open and click-through rates above industry benchmarks; zero deliverability incidents due to technical failures.
- Speed to Launch: New landing pages or automation workflows shipped within 48 hours of a validated request from Demand Gen or Marketing.
Must-Have Experience
What you'll need:
- 3–6+ years in marketing engineering, marketing operations, or GTM engineering — with hands-on ownership of a complex B2B SaaS GTM stack.
- You live and breathe Claude Cowork and Claude Code. Ideally you've built automations yourself to solve your own daily frustrations.
- You're a systems thinker. You think how different tools and workflows link to each other.
- Deep HubSpot expertise — workflows, custom properties, lead scoring, lifecycle stages, reporting, and API integrations.
- Proficiency in front-end web development (HTML, CSS, JavaScript) for landing page builds and conversion optimization.
- Experience building and maintaining marketing automation workflows — including multi-step nurture sequences, behavioral triggers, and dynamic personalization.
- Strong understanding of web analytics, event tracking, UTM management, and multi-touch attribution modeling.
- Hands-on experience with AI/LLM tools applied to GTM use cases — prompt engineering, API integrations, or automation pipelines using models like Claude or GPT.
Preferred Experience
- Familiarity with Salesforce and HubSpot-Salesforce integration patterns — maintaining data integrity and bidirectional sync.
- Experience with data enrichment platforms (Clay, Apollo, Clearbit, ZoomInfo) and automated enrichment workflows.
- Background in B2B healthcare or healthtech SaaS — familiarity with HIPAA-adjacent data handling and compliance requirements.
- Experience building internal tools or lightweight applications to extend GTM stack functionality using Python, Node.js, or similar.
- Familiarity with paid media tracking infrastructure — LinkedIn Insight Tag, Google Tag Manager, conversion APIs.
Our Research & Culture Principles
- Ground Truth First: No insight without validation. You talk to customers, prospects, and the market — you don’t just read reports.
- Insight to Action: Research without a recommended action is incomplete. You close the loop between intelligence and business impact.
- Low Ego, High Standards: Nothing is beneath you — you dive into the data, own the details, and hold yourself accountable to outcomes.
- Prioritize Relentlessly: The market generates infinite signals. You know which ones matter and focus your energy accordingly.
- Deliver A+ Work: “Good enough” is not our bar. The quality of your research reflects on Certify’s credibility with customers, investors, and partners.
Benefits Of Working At Certify
At Certify, we’re building with intention and taking care of the people doing the work.
Your well-being matters to us. We provide 100% coverage of health, dental, and vision insurance premiums for employees. Our US-based team benefits from unlimited PTO, with at least two weeks off each year to recharge. In India, employees are supported with health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women.
We are an equal opportunity employer committed to building an inclusive environment where everyone feels valued and empowered to do their best work, and we welcome applicants from all backgrounds and experiences.
If you require reasonable accommodations during the application process, please contact recruiting@certifyos.com.
We are also committed to pay transparency and foster an open culture where compensation conversations are encouraged and respected.
