This is a hybrid 6 month contract, requiring 1 day a week in Etobicoke office.
We are seeking a strategic and highly analytical Trade Marketing Sales Operations Manager to join a dynamic team in Canada. In this pivotal role, you will be responsible for developing and implementing trade strategies and annual business plans to drive profitable and sustainable growth. You will act as the primary owner and administrator of the trade planning tool, leading category management efforts and serving as the key point of contact for internal teams and external sales broker partners.
The successful candidate will provide a holistic view of trade spend management, demand planning, and 4P execution excellence. This role requires a blend of strategic insight and technical expertise to monitor market performance, reconcile trade spending, and lead the S&OP process to ensure seamless communication between sales and supply teams.
Responsibilities
- Strategy & Execution: Lead the development and tracking of annual category trade strategies, providing clear 4P priorities (Product, Price, Place, Promotion) and managing best-in-class execution.
- Trade Spend Management: Act as the Canadian lead for the trade spend management tool, ensuring accurate reporting, budget achievement, and ongoing period-to-period reconciliation.
- Category Management: Prepare and present regular category business reviews, monitor market performance using syndicated data (NielsenIQ, Circana, etc.), and identify opportunities to close distribution and promotional gaps.
- Collaborative Planning: Partner with Marketing, Sales, and broker teams to build compelling "selling stories" for innovation, defense strategies, and retail initiatives.
- Demand & Supply Coordination: Lead the Canadian S&OP and budgeting process, communicating demand drivers and forecast changes to the Supply team to mitigate risks.
- In-Store Marketing: Oversee the ideation and execution of all point-of-sale materials, displays, and promotional packs in collaboration with cross-functional partners.
- Stakeholder Leadership: Serve as the central point of contact for Canadian and US peers to address business opportunities and guide broker teams in executing brand strategies.
Requirements
- Professional Experience: Minimum of 7 years of experience in Account Management or broker management within the Consumer Packaged Goods (CPG) industry.
- Technical Expertise: Proficiency in Microsoft Office (advanced Excel and PowerPoint) and deep experience with Nielsen applications and customer syndicated data (e.g., Retail Link, LDIA, Circana).
- Strategic & Analytical Skills: Proven ability to synthesize complex data to manage trade funds, assess P&L impact, and develop "go-to-market" strategies.
- Communication & Leadership: Strong ability to influence cross-functional teams (Finance, Supply Chain, Sales) and communicate persuasively in high-pressure environments.
- Education & Logistics: Bachelor’s degree in Business, Marketing, or a related field. Must possess a valid Driver’s License and a valid Canadian Passport for approximately 10% annual travel (provincial and international).
Call to Action
Ready to drive strategic growth and lead trade excellence? If you are a results-oriented professional with a strong foundation in CPG and category management, we want to hear from you. Apply today by submitting your resume and cover letter!
Note: This posting is for existing and upcoming vacancies.
Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.
