GTM Activation Specialist -
Demand Generation & Audience Growth
About Us
ASMBL develops tech for companies working at or towards enterprise-level scale, through a conscious use of resources that frees them to focus on their mission. We believe tech that frees people to focus on what really matters is tech that can change the world.
We're a team of digital strategists, engineers, designers, and business analysts, but we're also brainstormers, big thinkers and dreamers who are driven by potential. Our unique value proposition isn't in what we do, but how we do it. Our commitment to open collaboration, trust and transparency allows us to continue to build products that go beyond the transactional to meaningfully impact people's lives, offer a deeper interaction, and elevate how your business or service is experienced as a whole.
Founded by technology visionaries, we have over a decade of experience working with companies of all shapes and sizes. We have an HQ in Seattle, but we're a globally remote team. Our people collaborate on equal footing regardless of region, department or title to create cohesive, collectively vetted processes and products that help our clients achieve true digital transformation.
About the Role
This is a full-time role in Vancouver, B.C.
This isn't a traditional marketing hire. It's a builder role who's genuinely excited about where technology & AI are going - someone who reads about it, experiments with it, and can translate complex ideas into content that moves people to act. Someone who evokes emotion.
As our GTM Activation Specialist, you'll own ASMBL's demand generation and audience growth motion from day one. You're not inheriting a running engine - you're building one. That means creating the content, running the outbound, growing the audience, and building the systems that make all of it repeatable.
In the first six months, you're an executor: running manual outbound, publishing content consistently, and building the signal library that proves what works. By month twelve, you're an orchestrator: working alongside purpose-built agents, making the editorial and strategic calls that humans still need to own. By month eighteen, you're running a live agentic GTM platform - and every prospect conversation becomes a proof of concept.
You’re driven by curiosity, a bias toward action. You have the ability to absorb ASMBL's expertise across AI, data, and digital transformation - and turn it into demand.
Compensation
$95,000 - $125,000 CAD
ASMBL offers employees paid medical, dental, and vision insurance, 401k/retirement matching, and generous PTO
Responsible For
- Owning ASMBL's demand generation motion - building and running outbound sequences, nurture campaigns, and content programs that create pipeline, not just impressions.
- Reading engagement signals weekly and translating audience intelligence back into updated content and outbound strategy.
- Creating and publishing content across ASMBL and leadership brands, with a consistent focus on driving engagement from the ICP segments that matter.
- Writing cold outbound sequences grounded in ICP research, trigger events, and domain expertise - not templates.
- Managing and growing a bi-weekly newsletter as a primary audience-building and demand channel. Coordinating quarterly webinars end-to-end.
- Ghostwriting blog content that builds ASMBL's authority and feeds SEO and social distribution
- Managing contacts, sequences, and pipeline visibility inside HubSpot, and keeping demand gen activity connected to revenue outcomes.
- Building the signal library in Phase 1 - documenting what content converts, which sequences get replies, and which ICP segments are responding, so the agents built in Phase 2 are trained on real data.
- Scaling output as agentic infrastructure comes online: reviewing content agent drafts, directing the outbound research agent, and running the repurposing agent to multiply every high-performing asset
About You
- You think in audiences, not just content. You understand that building a following is a long game and you're wired to play it.
- You're genuinely curious about AI - not as a buzzword, but as something you're actively using, reading about, and forming real opinions on.
- You're familiar with Anthropic's ecosystem and the broader AI landscape: the players, the use cases, the language.
- You write well and you write fast - you can take a technical conversation and turn it into a LinkedIn/blog post that lands.
- You're comfortable with HubSpot or similar CRM/sequencing platforms and can work inside a pipeline.
- You're data literate: you can read a dashboard, spot what the numbers are telling you, share the story and adjust accordingly.
- You thrive by building a playbook - ASMBL moves fast and this person moves with it.
- You have a natural drive to improve the thing you're working on, not just complete it.
- You might be early in your career, or early in the tech industry, but not early in your thinking. You want a role where the ceiling is defined by what you build, not your title.
ASMBL Values
Having an Impact: We work to make life better than we found it.
Owning It: We commit to challenges and see them through to the end.
Lifting Each Other Up: We help others succeed along the way.
Driven by Potential: We push beyond what we know to uncover what's possible.
EEO Statement
Assemble, Inc. is a proud equal opportunity employer committed to creating and fostering an environment of unity and diversity among our staff. Our goal is to hire individuals that enhance our culture, rather than fit our culture. All qualified applicants are treated respectfully and will receive consideration for employment without regard to race, color, religion, gender, gender expressions and identities, sexual orientation, national origin, genetics, disability, age or veteran status, or marital status.
