SIMPLIFYX
Revenue Operations Lead
Reports to Chief Growth Officer (CGO) and dotted line to SVP of Marketing
ABOUT SIMPLIFYX
SimplifyX is the enterprise AI platform built for regulated, process-intensive industries -- organizations where compliance requirements are high, workflows are complex, and the cost of getting it wrong is real. We enable enterprises to bring AI into the workflows that matter most, deploying production-ready solutions faster and with better outcomes than traditional approaches, on a platform built to operate where failure is not an option.
ABOUT THE ROLE
The Revenue Operations Lead owns the full revenue engine, spanning Marketing Operations and Sales Operations, and serves as the operational backbone of SimplifyX’s Go-To-Market function.
This is not a Sales Operations role with marketing bolted on. You will own how Marketing generates and qualifies demand, how that demand is handed to Sales, and how Sales converts it to revenue, with the systems, data, and processes to make all of it visible, repeatable, and scalable.
KEY RESPONSIBILITIES
Marketing Operations
Operationalize marketing. Turn marketing activity into a measurable pipeline and revenue impact. Own HubSpot as the platform of record.
Platform and automation
- Design and implement the full lead lifecycle, including lead scoring models, stage-entry criteria, and routing logic
- Build landing pages, forms, and lead capture logic to support campaigns across the funnel
- Build and manage workflows and automations: triggers, branching logic, lifecycle transitions, and SLA alerts
- Architect & execute email nurture streams by persona and funnel stage: awareness, education, re-engagement, and conversion
- Own all integrations between HubSpot and the GTM stack: CRM, website, ad platforms, and enrichment tools
Data, governance and attribution
- Define and document lead lifecycle rules, field usage, and data standards
- Manage contact segmentation, list hygiene, deduplication, and database governance
- Ensure deliverability and compliance across all channels (CAN-SPAM, GDPR, CASL)
- Maintain trusted attribution logic across paid, organic, and outbound channels
Campaign operations and measurement
- Ensure tracking and analytics are designed before campaigns launch, not after
- Provide post-launch reporting and insights to drive iteration and budget decisions.
- Marketing pipeline metrics: lead volume, MQL-to-SQL conversion, cost per MQL, and campaign ROI
Sales Operations
CRM and pipeline architecture
- Own CRM configuration end-to-end: pipeline stages, deal properties, validation rules, and stage-progression automation
- Build and enforce CRM hygiene standards: mandatory fields, data rules, deduplication, and audit cadences
- Automate sales workflows to reduce manual work and enforce process consistency
- Manage and integrate the sales tech stack: Apollo, Clay, Outreach, ZoomInfo, LinkedIn and related tools
Forecasting and planning
- Build the forecasting infrastructure from scratch: methodology, tooling, cadence, and organizational accountability
- Deliver forward-looking analysis on pipeline velocity, conversion health, and deal risk
- Establish forecast accuracy as an organizational discipline with consistent standards and adoption across the GTM team
- Lead territory design, segmentation, and quota allocation; build and maintain capacity and coverage models
- Track ARR to drive activities needed to win renewals and reduce risk of churn
Pipeline health and performance
- Own pipeline inspection: ensure deal stages are accurate and stalled deals are surfaced before they become misses
- Build Sales dashboards covering pipeline coverage, win/loss rates, deal velocity, and quota attainment
- Track performance against plan and drive initiatives with GTM leaders to address gaps and risks
- Provide pipeline insights to Account Executives (sellers) that drive proactive continuous improvement sales motion changes
GTM Alignment
Revenue intelligence and reporting
- Ensure Marketing, Sales, and Customer Success metrics are consistently defined so attribution, ROI, and campaign-to-close analysis reflect a single source of truth
- Translate complex data into clear, actionable recommendations for executive decision-making
- Design executive level reporting that connects pipeline health, funnel performance, and revenue signals into a clear narrative
Systems, data and process
- Own and operationalize the full GTM tech stack, for example: HubSpot, Salesforce, Outreach/Apollo, automation platforms, and similar tools
- Design integrations and workflows to maintain clean, consistent data across all tools
- Document all processes and drive cross-functional adoption with measurable outcomes
- Partner with the Sales Enablement Analyst to ensure onboarding material for the GTM team is refreshed quarterly
- Prepare the agenda and facilitate the weekly Pipeline Review meeting to drive alignment on the most strategic sales activities for the week
WHAT YOU BRING
- 5+ years in Revenue Operations, Sales Operations, Marketing Operations or GTM Strategy at high-growth technology companies; start-up experience strongly preferred
- Proven track record across both Marketing Operations and Sales Operations
- Experience building GTM operational frameworks and CRM infrastructure from scratch or through a major growth inflection
- Deep, hands-on HubSpot expertise across Marketing Hub, CRM, and Sales Hub; certification strongly preferred
- Strong analytical mindset: comfortable building dashboards, interpreting funnel metrics, and presenting to senior leadership
- Proactive, hands-on operator who identifies issues early and drives solutions independently
- Highly organized with the ability to manage complexity without losing execution speed
- Comfortable in fast-paced, ambiguous environments, balancing strategy with hands-on execution
