Job Summary
We are seeking a dynamic and analytical Market Research & GTM (Go-To-Market) Strategy Analyst to join our innovative team. In this role, you will drive strategic decision-making by conducting comprehensive market research, analyzing industry trends, and developing data-driven go-to-market strategies. Your insights will empower the organization to identify growth opportunities, optimize marketing efforts, and enhance business development initiatives. This position offers an exciting opportunity to leverage advanced data analytics tools and techniques to shape our market approach and accelerate our growth trajectory.
Responsibilities
- Conduct in-depth market research to identify emerging trends, customer needs, and competitive landscape insights using tools such as Google Analytics, Adobe Analytics, and web analytics platforms.
- Collect, analyze, and interpret large datasets utilizing statistical software including R, SPSS, SAS, and SQL to uncover actionable insights.
- Develop compelling data visualizations and dashboards with Power BI, Tableau, and Data visualization software to communicate findings effectively across teams.
- Design and implement data collection strategies to support market analysis initiatives, ensuring accuracy and relevance of data sources.
- Collaborate with marketing and business development teams to craft strategic plans based on analytical insights that inform product positioning and go-to-market strategies.
- Utilize programming languages like Python for advanced data analysis tasks such as predictive modeling and automation of reporting processes.
- Support the evaluation of marketing campaigns through performance metrics analysis, optimizing future efforts for maximum impact.
Experience
- 4–7 years in market research, product strategy, or GTM roles in fintech, lending SaaS, or B2B enterprise software.
- Demonstrated experience conducting primary market research: NBFC/BFSI surveys, stakeholder interviews, and competitive analysis.
- Strong analytical skills with proficiency in Excel/Google Sheets (financial modeling, cohort analysis), and presentation tools.
- Understanding of SaaS pricing models (subscription, usage-based, tiered) and unit economics.
- Familiarity with the Indian NBFC ecosystem: regulatory landscape, lending products, technology stack, and key industry bodies (FIDC, MFIN, Sa-Dhan).
- Excellent written and verbal communication; ability to synthesise complex research into actionable recommendations for leadership.
Job Type: Full-time
Pay: ₹2,000,000.00 - ₹4,000,000.00 per year
Work Location: In person
