What You'll Own
1. GTM Data, Database & Account Intelligence
● Own and maintain the marketing database, ensuring data quality, enrichment, hygiene,
and compliance.
● Segment audiences based on industry, persona, buying stage, account tier, engagement
behavior, and intent signals.
● Enrich accounts and contacts using firmographic, technographic, behavioral, and intent
data.
● Build and maintain account intelligence for strategic accounts within our Book of
Accounts.
● Identify relevant buying signals and triggers that indicate when an account may be ready
for outreach.
● Map relevant personas and buying committees within target enterprise accounts.
● Continuously improve the quality and depth of account and contact intelligence.
2. Intent-Led Marketing Campaigns
● Build and manage intent frameworks across GTM and intent-data platforms to identify
accounts showing buying intent based on relevant market and account signals.
● Build workflows to identify, enrich, and prioritize accounts showing meaningful buying
intent.
● Identify the right contacts and personas to engage within those accounts.
● Develop personalized email campaigns based on the specific intent signal, account
context, and buyer persona.
● Partner with BDRs to ensure high-intent accounts are acted on quickly.
● Build automated workflows that trigger the right marketing or outbound action when an
account demonstrates intent.
● Measure and optimize intent-led campaigns based on engagement, meetings, and
pipeline generated.
3. ABM for the Book of Accounts
● Build and execute 1:1, 1:few, and 1:many ABM campaigns.
● Develop account-specific and persona-specific messaging for strategic accounts.
● Monitor account-level engagement and identify opportunities for deeper penetration.
● Build campaigns around relevant account triggers, business events, intent, and
engagement.
● Partner closely with Sales to align account priorities, messaging, and outreach.
● Create personalized multi-touch journeys across email and other GTM channels.
● Continuously measure account engagement, meetings, and pipeline generated from
ABM programs.
4. Email & GTM Campaign Execution
● Write compelling email copy tailored to different personas, including Supply Chain
Leaders, Digital Transformation Heads, and Logistics Leaders.
● Build multi-touch nurture journeys based on audience, buying stage, engagement, and
intent.
● Partner with Product Marketing, Content, Events, and Sales to build email campaigns
around product launches, customer stories, reports, research, and other
demand-generation initiatives.
● Continuously test messaging, CTAs, sequencing, and timing to improve performance.
● Monitor email deliverability, sender reputation, engagement, and conversion
metrics, and proactively optimize performance.
● Use AI to improve research, personalization, segmentation, and campaign execution.
5. AI & GTM Automation
● Build AI-assisted workflows for account research, enrichment, segmentation, and
personalization.
● Use AI to identify patterns and signals across account and prospect data.
● Automate repetitive GTM, research, and campaign workflows.
● Experiment with AI agents and emerging GTM technologies to improve marketing and
sales productivity.
● Connect AI and GTM tools using APIs, MCPs, webhooks, and automation platforms.
● Continuously identify manual processes that can be automated.
● Turn successful AI and automation experiments into scalable GTM workflows.
What You'll Work With
You'll work across a modern GTM technology stack, which will include:
● Hubspot, Smartlead, Instantly, Clay
● LinkedIn / Sales Navigator
● Intent-data platforms
● Automation platforms such as Make, Zapier, or n8n
● AI / LLM platforms
● APIs, webhooks, and integrations
● Analytics and reporting systems
Clay certification is preferred.
What We're Looking For
● 3–6 years of experience in B2B SaaS Marketing, GTM, Growth, Marketing
Operations, or a similar role.
● Experience working with APIs, AI agents, MCPs, or automation workflows.
● Strong understanding of B2B marketing and enterprise GTM.
● Hands-on experience with email marketing, audience segmentation, and lifecycle
campaigns.
● Experience running ABM and personalized outbound campaigns.
● Strong understanding of intent signals and how they can be used to drive targeted
outbound campaigns.
● Strong data orientation with experience in database management, enrichment, and
segmentation.
● Excellent copywriting skills with the ability to adapt messaging across different personas
and buying stages.
● Experience working with CRM, marketing automation, and GTM technologies.
● Comfortable using AI, APIs, and automation tools to improve GTM execution.
● Strong analytical mindset with the ability to connect GTM activities to meetings,
pipeline, and revenue.
● Ability to work closely with Sales, Product Marketing, Content, Events, and other GTM
teams.
