A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
About The Role
Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.
Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.
We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.
You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.
This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.
What You Will Own
1. GTM Strategy
- Translate product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.
- Lead and develop the GTM marketing team.
- Build quarterly and annual GTM plans.
- Prioritise markets, audiences and channels.
- Manage budgets, agencies and partners.
- Establish operating rhythms across GTM Marketing, Product Marketing, Sales and Product.
2. Demand Generation & Integrated Campaigns
- Own marketing-sourced and influenced pipeline targets.
- Design integrated programmes across inbound, paid, organic, content, webinars and retargeting.
- Improve funnel conversion and scale successful GTM plays.
- Measure success through qualified engagement, opportunity creation and pipeline contribution.
3. Account-Based & Segment GTM
- Partner with Sales and Product Marketing for ABM.
- Identify priority segments and accounts.
- Build relevant narratives, offers, landing pages and sales motions.
- Track account engagement and opportunity progression.
4. Website, Organic Discovery & Conversion
- Transform Appknox.com into a GTM and experimentation engine.
- Own messaging, landing pages, website experimentation, SEO and AI-led discovery.
- Focus on discoverability, engagement, conversion and pipeline rather than traffic alone.
5. Product Launches
- Partner with Product Marketing and Product to launch new capabilities.
- Lead GTM planning, campaigns, website activation, content, distribution and sales enablement.
6. Content & Thought Leadership
- Define content strategy based on customer problems and market shifts.
- Develop category narratives, research-led content, executive communications and campaign assets.
- Ensure every content investment drives measurable business outcomes.
7. Field Marketing & Events
- Own GTM strategy for events and regional activations.
- Plan pre-event, onsite and post-event campaigns.
- Measure event-sourced and influenced pipeline.
8. Market Intelligence & Experimentation
- Monitor competitors, market trends, buyer behaviour and campaign performance.
- Translate insights into GTM action.
Work Expectations
First 60 Days
- Understand the market, customers, products, GTM programmes and competitive landscape.
- Establish performance baselines.
- Identify the highest-impact GTM opportunities.
- Build the initial GTM roadmap.
Within 90 Days
- Deliver website and campaign improvements.
- Launch focused ABM programmes.
- Improve speed of campaign execution.
- Establish marketing-to-pipeline measurement.
- Create clearer priorities and performance expectations.
Within 6 Months
- Strengthen Appknox's market positioning.
- Improve organic engagement and conversion.
- Create repeatable GTM plays.
- Improve website experimentation.
- Strengthen cross-functional collaboration.
- Build a repeatable GTM launch system.
Personality Traits
- Strategic thinker with strong execution.
- Curious, customer-obsessed and commercially minded.
- Comfortable with ambiguity.
- Collaborative and influential.
- Excited by AI and emerging technologies.
- Long-term builder.
What We're Looking For
- 7–10 years of B2B SaaS marketing experience in technical SaaS, cybersecurity or enterprise software.
- Experience leading marketing teams.
- Proven ownership of GTM programmes and pipeline outcomes.
- Strong product positioning and messaging skills.
- Experience partnering with Sales on demand generation, ABM and field marketing.
- Strong website, conversion optimisation and organic discovery knowledge.
- Ability to simplify complex technical products.
- Strong analytical, storytelling and communication skills.
- Comfortable balancing strategy with hands-on execution.
- High ownership, low ego and ability to thrive in ambiguity.
