The Chief Financial Officer will be a key member of WellBiz Brands’ Executive Leadership Team and a strategic partner to the CEO, overseeing finance, accounting, and the Company’s centralized supply chain platform (WAVE). The CFO will lead all core financial functions, including FP&A, budgeting, reporting, treasury, tax, and risk management, while driving strategic initiatives such as capital allocation, M&A, and long-term growth planning across a multi-brand platform.
This leader will enhance financial discipline and performance through data-driven planning, KPI development, and active balance sheet management, including liquidity, capital structure, and lender relationships. In addition, the CFO will ensure WAVE aligns with enterprise growth priorities, franchisee support needs, and margin improvement objectives, while advancing technology and AI-enabled solutions that improve productivity, scalability, and decision-making across the organization.
The role is critical to supporting continued growth, partnering closely with franchisees and the private equity sponsor, and building a high-performing finance organization with the systems and processes required to scale effectively.
WellBiz Brands Benefits
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spending at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan
Location The position is ideally based in Denver, Colorado, with flexibility for candidates located in the Central or Western U.S.
Target Base Salary Range $300,000.00-$375,000.00/annually plus annual incentive opportunity and potential long-term equity participation. Actual compensation will depend on experience, qualifications, geographic location, and other business considerations.
Salary ranges reflect Colorado disclosure requirements.
Position Responsibilities
Overall Objectives/Responsibilities, goals, expectations
- Operational Finance - Lead and oversee all aspects of the Company’s finance function, including financial planning & analysis, budgeting, treasury, accounting, payroll, accounts payable, tax, and risk management. Ensure the timeliness, accuracy, and integrity of financial reporting while strengthening operating discipline and financial visibility across the enterprise.
- Supply Chain Strategy & Performance - Provide executive leadership and strategic oversight of the Company’s centralized supply chain platform (WAVE), ensuring alignment with enterprise growth priorities and franchisee support needs. Partner closely with the SVP, Supply Chain to improve product margin, supplier economics, inventory efficiency, and working capital performance. Support supply chain scalability across new unit development and retail expansion initiatives, and advance systems and analytics that enhance forecasting accuracy, operational visibility, and decision-making across the platform.
- Financial Planning & Analysis - Lead a proactive, data-driven financial planning and analysis team to effectively measure results and support decision-making across all levels and all functions within the organization. Act decisively and demonstrate the ability to analyze a situation quickly and develop and implement an action plan.
- Balance Sheet Management - Prudently manage the Company’s balance sheet, including cash flow, capital investments, working capital, liquidity needs, debt levels, and banking relationships.
- Strategic Projects - Drive strategic projects in partnership with the Executive Leadership Team. Assist in making important business decisions regarding ways to continuously improve business performance while working across the business to build relationships and drive a results-based culture focused on accomplishing organizational strategies and creating shareholder value. Translate strategies into specific objectives and plans.
- Franchisee Financial Health/Relationship Management - Effectively manage franchise health and receivables, including royalties and ad funds. Establish metrics, key performance indicators, and monitoring systems that maintain accountability and manage risks. Lead business review process for the franchise network. Conduct strategic franchisee acquisitions and re-franchising transactions. Earn the respect of franchisees and cultivate strong relationships; navigate challenging situations with professionalism and confidence.
- Internal & External Relations - Effectively communicate strategic and financial plans and results. This includes both internal and external stakeholders, including the Board, lenders, shareholders, key business partners, and other third parties, tailoring messaging appropriately.
- Talent Leadership and Development - Maintain a high level of integrity, excellence, teamwork, tone at the top, and quality throughout all activities. Build and develop a strong team. Succession planning and building a "bench" within the finance organization are of utmost importance.
DESIRED OUTCOMES
- Drive business performance across each of the Company’s five brands, including same-store sales growth and new unit development, while improving corporate profitability and enterprise value.
- Strengthen financial sophistication and KPI discipline across the organization, particularly within operating finance, budgeting, planning, analysis, and performance management processes.
- Support Board-level communications, including preparing quarterly Board Meeting materials, leading monthly financial reviews, and fulfilling reporting requests.
- Improve supply chain performance across sourcing, inventory management, vendor economics, and distribution effectiveness to strengthen franchisee support and expand enterprise profitability.
- Optimize and sustain foundational processes and systems to support the growth of the business.
- Build and maintain strong, trusted relationships with franchise owners across the system.
Essential Skills, Experience, and Qualifications
WellBiz Brand seeks a world-class, experienced finance executive to partner with the CEO and senior leadership through the next phase of the company’s evolution. The successful CFO candidate will possess superior financial acumen, a business partner mindset, authentic leadership, and communication and influencing skills. This executive will have been part of a management team that has transformed and grown a business and must thrive in a fast-paced, growth-oriented environment.
This individual will have experience in franchising and consumer services. Ideally, this individual has worked for an organization owned by a financial sponsor.
Additionally, this individual will be forward-thinking and outcomes-focused with a proven ability to prioritize and lead across the organization. The new CFO will have outstanding influencing and team leadership skills to drive a continued culture of financial discipline and excellence across the enterprise. They must have a collaborative but decisive management style and be forthright and direct. High energy, charisma, and flexibility are essential.
Ideal Experience
Seasoned Finance Leader
Prior CFO experience in a fast-paced environment (or a strong #2 ready to step up), with deep expertise in FP&A and operational finance. Private equity experience and a track record of supporting successful exits are preferred.
Industry Experience
Multi-site consumer services experience within a franchised model is required; multi-brand experience is a plus.
Leadership
Proven ability to build and lead a finance organization supporting both strategic initiatives and day-to-day operations in a growth-oriented business, including M&A.
Education credentials
Strong academic background, with a degree in finance, accounting, or a related field.
Critical Leadership Capabilities
Driving Results
- Acts to surpass team goals, seizing opportunities to extend the limits of what is possible
- Sets continually higher goals for the team that are ambitious but achievable
- Identifies and acts on new opportunities that enable performance targets to be exceeded
- Seeks new challenges and is energized by exceeding targets
Acting Strategically
- Creates a 2-3-year roadmap or blueprint to implement the enterprise strategy
- Responsible for tracking key KPIs for the executive team's “big rocks”
- Identifies and prioritizes the most critical future factors to consider in making decisions
- Makes plans to address changes or trends in the external landscape (i.e., competitors, clients, and market segments) that affect WellBiz's business or area
- Develops plans that consider the impact beyond one's own area, location, function, or market
Collaborating and Influencing
- Identifies all necessary stakeholders and connects with them to gain support or agreement
- Negotiates with a genuine give-and-take approach that takes all parties’ perspectives into account
- Takes advantage of opportunities to build strategic relationships to achieve a specific outcome
- Engages others in open dialogue and adapts own influence approach to different stakeholders in ways that address their interests or concerns
- Anticipates emerging or potential conflicts among all stakeholders and takes steps to pre-empt them
Other Personal Characteristics
- Multi-dimensional thinker and executor who moves fluidly between creative problem-solving, critical thinking, strategic thinking, and operational execution
- Effective communicator with the ability to engage internal and external stakeholders
- Positive, driven, energetic, and entrepreneurial; able to roll-up his/her sleeves to get the job done
- Strong reputation for honesty and integrity. Communicative and collegiate in approach
- Agile leader that is inclusive and shows a strong awareness of different cultural approaches and styles
- High integrity, low ego, and collaborative leadership style
WellBiz Brands, LLC. is the franchisor of five health and wellness brands Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.
This position will remain open until filled.
