Director – GTM Strategy, Entertainment Production Imaging & Scanning Technology
*This position is based in Los Angeles and requires regular travel throughout the LA area.
We are Leica Geosystems, part of Hexagon, and we’re building a new professional 3D laser scanning hardware and software solution for the film and cinema industry. Our team is headquartered in Zurich, Switzerland, with a growing presence in Los Angeles.
Leica Geosystems creates complete solutions for professionals across the planet providing a comprehensive portfolio of digital solutions that capture, measure, and visualize the physical world and enable data-driven transformation across industry ecosystems. Known for premium products and innovative solution development, professionals in a diverse mix of industries trust Leica Geosystems for all their 3D reality capture and geospatial needs. With precise and accurate instruments, sophisticated software, and trusted services, Leica Geosystems delivers value every day to those shaping the future of our world.
Job summary
We are seeking a Director of GTM Strategy based in Los Angeles who will own the strategy and execution of full-funnel enablement, ensuring our go-to-market organization is aligned and ready to execute effectively.
You will translate company and product strategy into scalable enablement programs that drive market penetration, improve productivity, accelerate ramp, and drive measurable revenue impact across acquisition, expansion, and retention motions.
A successful incumbent is expected to lead the design and execution of integrated go-to-market (GTM) strategies that translate growth goals into actionable commercial playbooks across products, channels, and customer segments; and, identify high-value growth vectors, including market penetration, pricing optimization, product mix improvement and new product expansion, and align cross-functional teams around a unified approach to achieving our growth objectives.
Duties and Responsibilities
- Lead the design and execution of integrated go-to-market (GTM) strategies
- Identify high-value growth vectors, including market penetration, pricing optimization, product mix improvement and new product expansion, and align cross-functional teams around a unified approach to achieving our growth objectives.
- Define ideal customer profiles (ICP) and priority verticals
- Serve as the commercial bridge between Product, Marketing, and Engineering to ensure strategy alignment from concept through in-market delivery.
- Own the annual GTM planning process linking revenue, margin, and mix targets to tactical channel, pricing, and product plans.
- Embed GTM strategy into the NPD process, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through lifecycle management.
- Use market insights and channel feedback to refine product value propositions and accelerate adoption with key partners.
- Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide decision-making.
- Other tasks and projects to be added on an as-needed basis
Qualifications
- Bachelor’s degree required, Master's Degree preferred.
- 10+ years of experience guiding GTM strategy, partner relationships, channel approaches, and commercial frameworks in the media / entertainment industry.
- Experience selling capital equipment, ideally cameras or similar high-tech product.
- Excellent verbal & written communicator to explain, demonstrate and pitch strategic proposals to many different internal and external audiences.
- Strong financial acumen to decide and prioritize the most impactful channel growth actions.
- Skill in building relationships and influencing cross-functional stakeholders to achieve alignment and drive results.
- Knowledge of analytics, performance dashboards, and metrics used to drive commercial and operational decisions.
- Ability to develop and implement broad commercial strategies.
- Ability to support product strategy and launch decisions.
- P&L ownership experience preferred.
In addition to compensation of $200k – $300k OTE and an engaging and collaborative business culture, Leica Geosystems offers a comprehensive package of benefits including Paid Time Off, 401k matching up to 6% of compensation, Medical, Dental, Vision, Healthcare FSA & HSA and no cost Life Insurance.
Other insurance options including accident, critical illness, hospital care, accidental D&D and short & long-term disability are available at reduced/negotiated costs. We also offer tuition reimbursement, commuter benefits, pre-paid legal counsel, low-cost identity protection and Employee & Family Assistance Program.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to disability, veteran status, or any other characteristic protected by applicable law. We comply with Section 503 of the Rehabilitation Act and VEVRAA requirements.
At Hexagon, we believe that diversity of thought, background, and experience makes us stronger. Our people’s passion, creativity, and dedication drive our success, and we strive to be the place where talented individuals want to grow and do their best work.
Our energy and engagement are reflected in our commitment to innovation, integrity, and excellence. Here, you will find opportunities to develop professionally, take on new challenges, and be part of a collaborative culture that values both independent thinking and teamwork.
