Field GTM Lead
Alt title: Events & Partnerships Lead
Remote, United States
Full-time
Start: July 2026
Travel: 50–60%
We’re building an AI-powered writing platform for high-performing professionals.
We launch on July 31, 2026, and our earliest customers are senior executives,
founders, coaches and consultants who want to turn a long-held book idea into a
finished book.
We’re hiring our first US Field Go-to-Market Lead to own our presence at executive
events. This is a high-agency, field-facing role for someone who is equal parts
relationship builder, operator and closer. You’ll be in the right rooms, meeting the
right people, and turning conversations into pipeline and customers.
What you’ll do
- Own our US event strategy across executive conferences, CEO communities,
leadership summits, YPO/EO chapters, private gatherings and other
high-value rooms.
- Decide where we should show up, why it matters and what success looks like
for each event.
- Attend 2–4 events per month and represent the company in person.
- Start conversations with senior executives, qualify interest quickly and move
strong prospects to demo, trial, or follow-up.
- Turn event activity into pipeline and revenue. This role is tied to real business
outcomes, not just brand awareness.
- Deliver a sharp live demo, including a 60-second version and a short
walkthrough that makes the product click immediately.
- Work with the brand and GTM team on event collateral, leave-behinds, and
lightweight assets that help convert interest into action.
- Capture field insights: what resonates, which objections come up, what
segments respond best, and what competitors are being mentioned.
- Build relationships with event organizers, executive communities, and
channel partners who can create repeat distribution.
- Keep CRM hygiene tight. Every lead, follow-up, and next step should be
logged fast and clearly.
What success looks like
- Paying customers sourced directly from field activity.
- Qualified leads generated per event.
- Trial sign-ups or booked follow-ups closed on-site or within 48 hours.
- Pipeline created and attributed to events.
- Clear post-event reporting with ROI, learnings, and next steps.
- High-quality field intelligence that improves positioning and targeting.
What we’re looking for
- 3–5 years in field marketing, enterprise sales, business development, or a
similar customer-facing role.
- Experience working with senior decision-makers, ideally founders, CEOs, or
other executives.
- Comfort owning a pipeline target and moving deals forward directly.
- Strong communication skills; you can explain a product simply and credibly in
a high-stakes conversation.
- High follow-through and strong CRM discipline.
- Based in the US and able to travel 50–60% of the time.
Nice to have
- Existing relationships in executive, founder, coaching, speaking, or leadership
communities.
- Experience at an early-stage startup or in a zero-to-one GTM environment.
- Interest in books, writing, publishing, or the thought-leadership space.
- Familiarity with AI productivity, writing, or creator tools.
Why this role
- You’ll join at launch and help define how we go to market in the US.
- You’ll work directly with the founding team and have a clear line between your
work and company growth.
- You’ll have full travel and event expenses covered.
- You’ll help shape a category-defining product from day one.
