We're looking for an exceptional Regional GTM Leader (APAC) to build the next chapter of our growth and lead the Go-to-Market for the World's Leading Agentic AI Procurement Platform
About Us:
Zycus is one of the world's leading AI-first enterprise software companies, transforming procurement through Agentic AI. Our Merlin Agentic AI platform enables autonomous sourcing, procurement, supplier management, contract intelligence and negotiation, helping Fortune 1000 enterprises automate complex procurement processes.
In the 2026 Gartner® Magic Quadrant™ for Source-to-Pay Suites, Zycus is recognized as a Leader. Gartner highlights Zycus' strong product capabilities, investments in Merlin Agentic AI, autonomous negotiation, intake and orchestration, and notes that customers frequently cite the Merlin AI brand as a reason they engage with Zycus. Gartner also recognizes the company's continued investment in marketing and region-specific go-to-market strategies.
Your Mission
Own the complete Go-to-Market strategy across APAC and become the growth partner for our Regional Sales organization.
This is a revenue leadership role—not a traditional marketing role.
You'll be responsible for creating demand, accelerating enterprise deals, building market awareness, positioning Zycus as the leader in Agentic AI Procurement, and helping us win the region.
What You'll Own
- Own the regional marketing strategy aligned to pipeline and revenue targets.
- Build and execute integrated GTM programs across digital, field, partner and executive marketing.
- Drive enterprise demand generation and Account-Based Marketing (ABM) for strategic accounts.
- Partner closely with Regional Sales Leadership to accelerate large enterprise opportunities.
- Develop compelling messaging around Agentic AI, Procurement Transformation and Digital Enterprise.
- Execute customer events, executive roundtables, analyst engagement and industry conferences.
- Drive competitive campaigns against SAP Ariba, Coupa, Oracle, Ivalua and other enterprise procurement platforms.
- Use AI and automation to dramatically improve campaign velocity, personalization and marketing productivity.
- Own marketing contribution to pipeline, influenced revenue, win rates and marketing ROI.
- Build executive relationships with customers, partners and influencers across APAC.
We Are Looking For
- 10–12 years of Enterprise B2B Marketing experience.
- Experience leading Regional Marketing, Field Marketing or GTM for APAC.
- Strong background in Enterprise SaaS, AI, Cloud, ERP, Procurement, Supply Chain or Digital Transformation.
- Proven success generating measurable enterprise pipeline.
- Deep understanding of enterprise buying cycles and complex multi-stakeholder sales.
- Experience working alongside enterprise sales teams.
- Strong executive communication and storytelling skills.
- Highly analytical with a bias for experimentation and rapid execution.
AI-First Marketing Mindset (Must Have)
Our marketing team is AI-native. We expect our leaders to use AI daily—not just as a writing assistant, but as a force multiplier.
You should already be leveraging AI for:
- Campaign creation
- Content generation
- Competitive intelligence
- Customer research
- Personalization
- Marketing automation
- Workflow orchestration
- Sales enablement
- Performance analytics
- AI Agents to improve marketing productivity
Within your first 12 months, you'll:
- Build a predictable enterprise pipeline engine across APAC.
- Increase marketing contribution to regional bookings.
- Establish Zycus as the leading Agentic AI Procurement brand in APAC.
- Create world-class Sales and Marketing alignment.
- Build an AI-powered marketing organization that sets the benchmark for Enterprise SaaS.
Why Join Zycus?
- Market a Gartner-recognized Leader. Zycus has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Source-to-Pay Suites, reflecting our vision and execution in the enterprise procurement market.
- Join a marketing team that Gartner has specifically recognized. In its evaluation, Gartner notes Zycus' continued investment in marketing, highlighting the strength of the Merlin AI brand and our region-specific go-to-market strategies as key drivers of customer engagement.
- Lead one of the hottest enterprise software categories. Agentic AI is reshaping procurement, and you'll help define how global enterprises adopt this new paradigm.
- Own the GTM strategy for an entire region. This is a high-impact leadership role with direct influence on pipeline, revenue and market growth.
- Work with an AI-first organization. Every function—from Product and Engineering to Sales and Marketing—is embracing AI to transform how we work.
- Sell innovation that customers are actively looking for. Gartner specifically highlights Zycus' investments in autonomous negotiation, intake and orchestration, and context-aware Agentic AI as differentiators in the market.
Ready to build the future of Enterprise AI?
If you're passionate about building markets, partnering with Sales, and leading the go-to-market strategy for one of the world's most innovative AI software companies, we'd love to hear from you.
