Before You Apply — A Message from Our Founder.
For generations, women have navigated systems never built with them in mind. The gaps in leadership, health, wealth, and opportunity were engineered into the world we inherited—and now, for the first time, we have the tools to build something better. AI gives us the chance to design technology that truly partners with the women and organizations working tirelessly to advance women and girls. Being trusted to do this work is both a privilege and a responsibility, and I am looking for people who feel that responsibility as deeply as I do.
Uplevyl is not a conventional workplace. We have a distinct culture. We exist to create meaningful impact for society, and we hold ourselves to a standard of moving fast while delivering quality that endures. We partner only with those who share our commitment to doing important work, and we build technology that opens doors, expands opportunity, and enables more people to participate and benefit.
We hire only A-players and compensate them accordingly. We do not compromise on talent, and we part ways respectfully when performance does not meet the standards required by our mission. Everyone at Uplevyl wears multiple hats. No task is beneath anyone. Decisions are driven by merit, not hierarchy. We prioritize customers over internal convenience, avoid politics, and maintain zero tolerance for unnecessary bureaucracy.
We move with urgency because the mission demands it. When the work calls for it, we stretch beyond traditional hours—not out of obligation, but out of genuine commitment to building something transformative. We look for people energized by bold problems, people who find meaning in momentum and possibility, and who bring a proactive, high-ownership mindset to everything they do. If you thrive in environments where innovation, purpose, and high standards come together, you will feel at home at Uplevyl.
About Uplevyl
Uplevyl builds AI-powered knowledge and community infrastructure for organizations serving women. Our products include UpGenie (a domain-specific AI assistant), WeHub (our community platform), and the Future Forward Accelerator. We work with mission-driven partners to turn complex, high-stakes information into clear, trustworthy guidance, and to build the communities around it. We're purpose-led and tech-forward in equal measure, and we care about both.
Why this role exists
Our go-to-market work today is spread across several people and coordinated largely through internal trackers. There's a lot of activity, but not enough of it compounds into strategic movement that can be tracked. We're consolidating that into a single senior owner who sets the GTM direction, owns the message across every surface we touch, and leads the people executing it.
What you'll own
- Messaging & positioning. You own how Uplevyl sounds and what it means across every surface: website, LinkedIn, email and e-blasts, sales and partner decks, and client communications. One voice, expressed consistently, tuned to a purpose-driven audience.
- Demand and lead generation. You're accountable for pipeline, turning our positioning and content into qualified conversations with the right partners and organizations.
- Team leadership. You'll lead the people currently running newsletters and community, giving them strategic direction so their work ladders up to GTM goals instead of operating independently.
- Cross-functional partnership. You'll work closely with the founder and delivery leadership, and partner with PR/comms on external presence and events.
What we'd expect in the first three months
- First 15 days: Audit existing GTM activity, assets, and channels. Land on a single positioning and messaging framework and get it adopted across the team.
- By 30 days: Stand up a coherent content and lead-gen cadence across LinkedIn, email, and WeHub, with clear ownership for each surface.
- By 60 days and beyond: Demonstrate measurable pipeline movement and a WeHub activation strategy that contributes to growth.
Who you are
- A strategic GTM leader who has owned messaging and demand.
- Purpose-led and tech-forward — equally comfortable in a mission-driven context and a fast-moving AI product environment. You are not a pure enterprise-SaaS sales leader, and not a pure non-profit communications person; you sit at the intersection.
- Someone who leads by setting direction and lifting a team, while still being close enough to the work to keep quality high.
- Strong instincts for narrative and how message is expressed through visuals.
Archetypes that often fit: a founder whose venture didn't scale for market or timing reasons (but who built real GTM muscle along the way), or an experienced operator in a life phase that suits a focused, high-ownership role. If you've admired how companies like Anthropic combine purpose with serious technical ambition, you'll recognize the culture here.
Nice to have
- Experience marketing to or building communities for women-focused or social-impact audiences.
- Comfort working with AI products and translating technical capability into clear value.
- Hands-on familiarity with the modern GTM stack (email/CRM, community platforms, analytics).
What success looks like
Six month in, Uplevyl has one clear, consistent voice across every channel; GTM runs as a coordinated engine; our hubs actively feeds growth; and the leadership team spends far less time coordinating execution because this function owns it end to end.
Cultural & Work-Style Skills
1. Low Ego, High Contribution
You collaborate across disciplines, share knowledge openly, and welcome feedback on architecture, code, and decisions. You care more about building the right system than about being “right.”
2. Ownership From Design to Delivery
You think beyond tickets. You take responsibility for the full lifecycle of what you build including architecture, implementation, testing, reliability, and iteration. You solve problems end-to-end rather than waiting for perfect specifications.
3. Mission-Driven Urgency With Technical Depth
You move quickly when needed, but never at the expense of long-term stability. You can distinguish when to build fast and when to build right and you communicate trade-offs clearly.
4. Agility in Ambiguity
You are comfortable building in evolving environments with partial information. You prototype, test assumptions early, reduce dependencies, and find creative paths through constraints.
5. Purpose-Fueled Resilience & Curiosity
You stay steady when debugging complex issues, you learn rapidly, and you adapt as the product and architecture evolve. You draw energy from solving meaningful problems and building systems that open doors for millions of women.
