StatusPal helps engineering and IT teams detect, fix, and communicate incidents — monitoring, incident response, and status pages in one platform. When something breaks, we help teams catch it, resolve it, and keep their users informed automatically, instead of drowning in "is the service down?" tickets.
We're a small, profitable, founder-led team. The product works, customers pay for it, and our economics are strong. What we haven't done yet is build a real growth engine on top of that. That's the job.
Why this matters for you: no runway clock, no burning someone else's money. You'd be building growth on a business that already works — with autonomy, real ownership through founding equity, and stability most venture-funded roles can't offer. Not a blank slate: you'd inherit a working product, real revenue, and real customers.
The role
We're hiring our first Founding GTM Lead — the person whose entire job is to make StatusPal grow faster. You'll own go-to-market end to end: both demand (how the right people discover us) and sales (how they become customers). You'll wake up thinking about how we sell more, with the latitude to test any channel: outbound, partnerships, content, SEO, paid, co-marketing, referral.
You won't do it all by hand. You'll leverage AI to operate like a larger team, and bring in freelancers or reps when it clearly drives revenue. You don't need to build a big team — you need to own and run growth so it compounds without the founder in the day-to-day. You'll work directly with the founder on strategy with genuine autonomy on execution. Our ambition is to grow several-fold over the next couple of years, and this role is how we get there.
What you'll own
- Pipeline and revenue, new and existing — winning new customers and expanding current ones through upsell and new offerings.
- Sales, end to end — outbound, qualification, demos, and closing, then systematizing the motion.
- Demand and marketing — content, SEO (already our strongest channel), and any channel worth testing; you decide what we publish and make sure it ships.
- Paid and analytics — own our Google Ads and build the attribution to know which channels convert to paying customers, not just leads.
- Channels, partnerships, and new markets — integrations, co-marketing, referral, and a partner program, including as a route into new regions like the US.
- Running it independently — bringing in and managing freelancers (and reps, if the numbers justify it).
What success looks like
- First 90 days: you know our customers, funnel, and economics cold; analytics and attribution are in place; SEO is ramping; and quality content is shipping steadily via AI and freelancers.
- First 6 months: two to three acquisition channels reliably generating pipeline, and you're closing deals through a motion you designed.
- Ongoing: revenue growing predictably, marketing producing qualified inbound, winners scaling.
What we're looking for
- Proven hands-on growth and/or sales experience at an early-stage B2B SaaS — ideally you built more than one acquisition channel from scratch.
- Comfortable owning a deal from first contact to close, and building the demand that feeds it. Real range across selling and marketing.
- Genuinely fluent with modern AI tools to research, write, personalize, and automate.
- A builder's instinct: you launch experiments rather than debate them, and create order from ambiguity.
- Comfortable selling a technical product to a technical audience (DevOps, SRE, IT).
- Editorial judgment more than raw writing skill: you know what good content and outreach look like and can direct AI and freelancers — strong personal writing is a plus, not a requirement.
- Bonus: you've helped take an early-stage B2B SaaS toward its first few million in ARR — how you did it matters more than the exact number.
This role is not for you if
- You want a finished playbook and a team to run. Here you write the first version of both.
- You're a pure closer who needs warm leads handed over, or a pure marketer who hands leads off. This role owns the whole path.
- You're uncomfortable being measured on revenue.
- You'd rather manage than build. Early on, you are the team.
Compensation
- Base salary: €55,000–€75,000, depending on experience — a solid, stable base.
- Uncapped commission on top, paid on net-new revenue with accelerators. Strong performers reach ~€100,000–€140,000+ OTE.
- Founding equity: 1–2.5%, vesting over 4 years with a 1-year cliff.
