We're looking for a Go-To-Market Associate who's excited to help build a business that customers genuinely value. You'll be dialing down a list with purpose and intent alongside researching markets, thoughtfully engaging prospects, and helping shape how we grow. If you thrive in fast-moving environments, love high ownership, and want to see your work translate directly into pipeline and revenue, this is the perfect place.
🌍 About Respondent
Respondent is building the infrastructure that powers participant recruiting for the research industry. Our mission is simple but ambitious: to make it effortless for researchers to find high-quality human participants - whether they're testing a product, exploring a market, or validating an idea.
From our founder's first recruits on a NYC subway to a global panel of 4 million participants across 150+ countries, we now support research for companies like Microsoft, Dropbox, and P&G. Our panel is one of the most diverse and responsive in the industry.
We've gone from 0 to 1, recently reaching profitability and intending to stay so. We're scaling with intention and reinvesting in the business to grow our platform, panel, and team. Joining at this stage means your work will have a direct impact as we take Respondent from 1 to 10.
💼 The role
You'll join us as a Go-To-Market Associate, working closely with our Head of Sales and Founder to grow top-of-funnel activity and build a predictable pipeline. This is a rare chance to sit close to the people driving the business and to have a real hand in how we go to market.
This isn't a pure cold-calling seat. We want someone who approaches prospects thoughtfully - who does the market research, understands who we're talking to and why, and designs outreach that's relevant rather than high-volume-for-its-own-sake. You'll help identify the right accounts, craft the right message, and open the conversations that turn into customers.
Your ownership doesn't stop at finding a lead. You'll partner with our sales team to build and run the hand-off - how a qualified prospect gets passed to an Account Executive, what "ready" looks like, and how we make that transition seamless. And you'll stay close to what happens next: tracking whether the leads you generate actually convert, sitting alongside sales to diagnose the ones that don't, and continuously improving your targeting and qualification.
We measure this role on revenue generated through your pipeline, not lead volume.
This role is perfect for someone early in their commercial career who's hungry to learn, wants genuine mentorship from senior leaders, and sees a clear path to grow their commercial skillset as the business grows – you will also have a real opportunity to move to the USA as a part of this role.
📌 What You'll Do
- Grow top of funnel: Drive new prospecting activity across email, phone, and social to create qualified opportunities for the sales team
- Research before you reach out: Do the account and persona research to understand who you're contacting, what they care about, and why Respondent fits; every touch should be relevant
- Qualify with intent: Assess prospect fit and intent so that the opportunities you pass along are ready for a sales conversation
- Build and run the hand-off: Work with our sales team to design and execute the process for passing qualified leads to Account Executives - defining what "sales-ready" means and making the transition smooth on both sides
- Own conversion, not just creation: Sit side by side with sales to track whether your leads convert, diagnose the ones that stall, and feed what you learn back into your targeting and qualification - your goal is revenue generated through your pipeline
- Work at the edge of AI: We use AI across our workflows - you'll help us push prospecting, research, and personalization further with the latest tools
- Improve how we sell: Partner with the Head of Sales and Founder to refine messaging, targeting, and process as we build the GTM engine
💡 What you'll bring
- Commercial curiosity: You're genuinely interested in customers and markets, and you like figuring out what makes someone want to buy - not just working through a script
- Strong communication: You write clear, compelling messages and you're comfortable on the phone. You can make a complex idea land simply
- Research discipline: You'd rather send ten well-researched, relevant touches than a hundred generic ones
- Resilience and drive: You keep momentum up through the ups and downs of outreach, and you're motivated by hitting goals
- Builder's mindset: You take ownership, care about outcomes over activity, and want to see the impact of your work firsthand
- Adaptability: You're comfortable in a fast-paced, ambiguous environment and can figure things out when the path isn't fully defined
- Quick learner: You have a growth mindset and can pick up new tools, techniques, and markets quickly
🤝 Why Join Us?
- Real impact: You'll work directly with our Head of Sales and Founder on the growth of the business - your work shows up in pipeline and revenue, fast
- Big growth opportunity: This is a ground-floor commercial role with a clear path to grow as we scale. Learn from senior leaders and take on more as you prove yourself
- Profitable and growing: We're a small startup that's scaling - you'll get the excitement of startup growth with the stability of proven traction
- Modern tech and mindset: Work with the latest AI-powered sales and research tools, giving you a front-row seat to how modern GTM is built
- Culture that cares: Be part of a tight-knit global team (Sydney, Manila, US). We're collaborative, supportive, and believe in balancing high performance with a fun workplace
- Solve real business problems: Work closely with our Sales, Product, and Commercial teams to understand customers and grow the business
