At RENPHO, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being
Founded in 2016, we grew to become a market leader on Amazon with its smart consumer electronics products. With offices in Los Angeles, Europe, Hong Kong, Taiwan and Tokyo. We are currently looking to expand our team.
Position Overview
The Business Development Specialist will play a critical role in expanding RENPHO’s North American business beyond direct-to-consumer (D2C) e-commerce by driving strategic growth across national retail accounts, commercial wellness programs, enterprise health initiatives, fitness facilities, and digital platform partnerships. This role serves as a key commercial catalyst, translating market intelligence into actionable channel strategies while positioning RENPHO’s connected health ecosystem as a leading accessible smart wellness brand for North American consumers.
Key Responsibilities
1. Strategic Retail & B2B Expansion
- Identify, develop, negotiate, and secure strategic partnerships across major U.S. national retailers, consumer electronics chains, sporting goods retailers, specialty distributors, and regional retail networks.
- Drive channel expansion into commercial and institutional markets, including corporate wellness programs, boutique fitness studios, athletic recovery centers, healthcare organizations, and enterprise wellness providers.
- Structure commercial agreements, promotional co-op programs, retail merchandising initiatives, and shelf-placement strategies aligned with major product launch windows.
- Develop long-term account growth strategies to maximize revenue, market penetration, and retail performance.
2. Localized Product Go-to-Market (GTM) Execution
- Collaborate cross-functionally with Global Product Management, Marketing, Supply Chain, and Sales teams to develop and execute localized product launch strategies for the North American market.
- Conduct ongoing competitive intelligence and market analysis across key product categories, including:
Smart Biometrics
- High-precision body composition scales (MorphoScan and Elis Series)
- Recovery & Thermal Therapy
- Active+ percussion massage devices
- Aeria leg compression recovery systems
- Thermal massage products
Wearables & Smart Tracking
- LYNX Smart Ring
- Smart tape measures
- Connected fitness devices
- Translate customer feedback and market insights into recommendations for product positioning, packaging localization, pricing strategy, value proposition, and launch execution.
3. Ecosystem Alliances & Digital Partnerships
- Identify and develop B2B and B2C partnership opportunities with corporate wellness platforms, employee benefit providers, fitness membership programs, insurance wellness initiatives, and digital health ecosystems.
- Partner with Product and Engineering teams to evaluate API and SDK integration opportunities with leading health platforms, wearable ecosystems, and digital fitness applications.
- Identify emerging partnership opportunities that strengthen RENPHO’s connected health ecosystem and long-term customer engagement.
4. Account Management & Field Success
- Manage the full business development lifecycle, including prospecting, lead generation, cold outreach, RFP responses, solution presentations, contract negotiations, onboarding, and post-launch account growth.
- Build and maintain strong executive-level relationships with retail buyers, distributors, and strategic partners.
- Collaborate with Marketing, Sales Operations, and retail partners to execute impactful in-store merchandising, digital merchandising, retail associate training, and promotional campaigns that maximize sell-through performance.
- Monitor account performance and recommend strategic actions based on sales trends, customer feedback, and market opportunities.
Key Qualifications:
Experience
- 3- 5+ years of successful experience in business development, retail channel management, sales strategy, or strategic partnerships within consumer technology, connected health devices, consumer electronics, fitness hardware, smart wearables, or related industries.
Track Record
- Demonstrated success in identifying, securing, and growing high-value accounts with U.S. national retailers, regional distributors, commercial partners, or corporate wellness platforms.
Commercial Acumen
- Strong understanding of retail unit economics, sales forecasting, margin structures, sell-in and sell-through performance, trade spend management, promotional planning, and Minimum Advertised Price (MAP) governance.
Communication & Leadership
- Outstanding negotiation, presentation, relationship-building, and influencing skills.
- Comfortable working within global, cross-functional, and cross-cultural organizations.
- Highly self-motivated with the ability to work independently in a fast-paced, entrepreneurial environment while effectively managing multiple priorities.
Education
- Bachelor’s degree in Business Administration, Marketing, Strategy, Economics, or a related field.
Preferred Qualifications:
- Experience working with major U.S. retailers such as Costco, Walmart, Target, Best Buy, Dick’s Sporting Goods, or similar national retail accounts.
- Experience in connected health, consumer electronics, wellness technology, wearable technology, or fitness products.
- Familiarity with CRM platforms (Salesforce, HubSpot, or equivalent) and retail analytics tools.
- Experience collaborating with international cross-functional teams in a global organization.
- Willingness to travel up to 30% for customer meetings, retail visits, trade shows, and industry events.
Why Join RENPHO
Join a fast-growing global smart wellness brand that is redefining connected health through innovative technology. You will have the opportunity to shape market expansion, build strategic partnerships, influence product go-to-market strategy, and help bring accessible wellness solutions to millions of consumers across North America.
